Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.

NetApp Now Deduplicates EMC Primary Storage; Crosses the 10,000-System Level

  • 31 July, 2008 09:46

<p>Deduplication Is One of the Fastest Adopted Technologies in NetApp History, Validating Its Importance in Primary and Backup Storage Environments</p>
<p>Sydney, Australia — 31 July 2008 — NetApp (NASDAQ: NTAP) today announced the ability to deduplicate primary storage from other vendors with its V-Series family of storage virtualisation solutions. The V-Series product line enables customers with storage systems not from NetApp to leverage NetApp’s award-winning Data ONTAP® 7G operating system for improved business efficiency and reduced data management complexity. NetApp® V-Series now allows customers who have EMC, Hitachi Data Systems, HP, or other storage systems to deploy NetApp deduplication technology to reduce redundant copies of data on these systems. Furthermore, by reducing redundant data, deduplication on NetApp V-Series will also help customers gain maximum value from their current storage investments by better utilising existing storage capacity.</p>
<p>NetApp deduplication has quickly become one of the fastest growing technologies in the company’s history. The adoption rate of NetApp deduplication among customers has surpassed the 10,000-system level, with more than 2,500 customers deploying NetApp deduplication. While other storage vendors have relegated deduplication to just backup or archival data, NetApp has delivered end-to-end deduplication technology that serves primary storage and is fully integrated into its mainline storage operating system. As a result, customers are realising the full benefit of deduplication across all tiers of data, including primary, backup, and archival.</p>
<p>“By providing our V-Series customers with deduplication technology that spans from primary to archival data, they are able to better control their heterogeneous data growth while reducing costs and simplifying data management,” said Brendon Howe, vice president and general manager, NAS and V-Series Business Units for NetApp. “It is apparent that our customers are rethinking their traditional approaches to data storage, and this announcement is yet another example of the value provided by NetApp V-Series systems.”</p>
<p>“Surpassing the 10,000-system milestone is a testament to the value that our customers place on deduplication in all storage environments,” said Patrick Rogers, senior vice president of Solutions Marketing for NetApp. “NetApp strongly believes that deduplication is an integral feature of any storage system, which is why all of our current FAS systems are available with deduplication technology that serves primary and secondary workloads. Deduplication is a great addition to our roster of storage efficient capabilities that includes thin provisioning, incremental-only backups, and virtual cloning, which drive reductions in power, cooling and floor space costs for our enterprise customers.”</p>
<p>Deduplication technology, which plays an important role in storage efficiency, continues to gain traction with customers who struggle with data growth and the issues that are associated with it. NetApp deduplication enables customers to eliminate redundant data quickly and easily, improving space and power efficiencies and reducing the amount of raw storage required.</p>
<p>Furthermore, NetApp deduplication strengthens NetApp's portfolio of space-saving technologies, which includes thin provisioning, Snapshot™ copies, and flexible clones. Like most of these space-saving technologies, NetApp deduplication is a feature of the Data ONTAP operating system that comes at no extra cost. NetApp is the only major storage and data management vendor to embed deduplication technology in all of its unified storage systems. By the end of 2008, all NetApp storage systems will include deduplication technology.</p>
<p>Discuss this news in the NetApp Community, where you can exchange thoughts and ideas on a variety of topics with our community members. Collaborate with our company, engage in conversation with NetApp leaders and employees, and participate in our passion to go further, faster. Join now at</p>
<p>Learn more about the latest in NetApp and industry deduplication news by visiting NetApp’s Dr. Dedupe Blog at NetApp’s Larry Freeman is Dr. Dedupe with more than 25 years of storage industry experience. Freeman’s current role at NetApp is to provide clarity around data storage efficiency techniques, including deduplication. Freeman is the founder and co-chair of SNIA’s Data Deduplication and Space Reduction Special Interest Group and is also active within the SNIA Green Storage Initiative.</p>
<p>About NetApp
NetApp creates innovative storage and data management solutions that accelerate business breakthroughs and achieve outstanding cost efficiency. Discover our passion for helping companies around the world go further, faster at</p>
<p>NetApp, the NetApp logo, Go further, faster, Data ONTAP, and Snapshot are trademarks or registered trademarks of NetApp, Inc. in the United States and/or other countries. All other brands or products are trademarks or registered trademarks of their respective holders and should be treated as such.</p>
<p>Safe Harbor" Statement Under U.S. Private Securities Litigation Reform Act of 1995 This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include supposed market trends and assumptions of future customer requirements. These forward-looking statements involve risks and uncertainties, and actual results could vary. Factors that could impact our ability to achieve our goals include general economic and industry conditions, including expenditure trends for storage-related products; our ability to deliver new product architectures and products that meet market acceptance; our ability to design products that compete effectively from a price and performance perspective; and other important factors as described in NetApp, Inc. reports and documents filed from time to time with the Securities and Exchange Commission, including our most recently submitted 10-K and 10-Q.</p>
<p>Press contact
Gabriel Wong
Max Australia
+612 9954 3492</p>

Most Popular

Brand Post

Most Popular Reviews

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Latest Articles


PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?