Jobs shakes up Apple management over MobileMe debacle

Apple may need public beta testing to avoid a repeat, says analyst

MobileMe, said McGuire, was being pitched by Apple not just to consumers, but to small businesses, too, with the "Exchange for the rest of us" slogan that it initially used -- but has since dropped -- to promote the synchronization service. The reference to Exchange was meant to evoke Microsoft's mail server, which is used by bigger businesses but rarely by small firms, to deliver e-mail and sync messages, contacts and calendar appointments with users in the field.

"This has to get fixed, and fixed quickly," said McGuire of the MobileMe mess.

MobileMe stumbled even before it got off the ground. The transition from .Mac, which was supposed to take only a few hours, instead dragged on a full day, raising the ire of users locked out of their accounts. Days later, customers complained about slower-than-expected synchronization, which Apple answered with an apology and a 30-day service extension to all users. Then on July 18, an Apple server went south, taking down the e-mail accounts of about 1 per cent of MobileMe's subscribers. The outage lasted 11 days before service was fully restored.

McGuire isn't completely confident that Apple would take the step to test future products, "cloud" services especially, in a more public manner. "They won't do this on hardware or the OS, but maybe on these Internet-related services [they will]," he said.

"I give it less than a 50-50 chance of happening," he said. "But I think they'll start considering it carefully."

Jobs wrapped up his e-mail to Apple employees, not with a specific promise to test, but with a general mea culpa and call to action.

"The MobileMe launch clearly demonstrates that we have more to learn about Internet services," Jobs said. "And learn we will. The vision of MobileMe is both exciting and ambitious, and we will press on to make it a service we are all proud of by the end of this year."

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Gregg Keizer

Gregg Keizer

Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?