The Orchard secures distribution rights to Sony/ATV's catalogue

The deal will eventually see the Swish AmpHead partner gaining distribution rights to Sony/ATV's entire catalogue, which includes artists such as The Beatles and Jimi Hendrix.

A partner of a Swish Group (ASX:SWG) subsidiary has secured marketing and distribution rights to the entire catalogue of Sony/ATV Music Publishing's master recordings.

The Orchard is the digital music partner of Swish Group subsidiary Swish AmpHead.

Although the agreement covers Sony/ATV's entire catalogue, The Orchard will initially only be provided with albums from the Sony Tree Productions, Masters International and Hickory catalogues, which cover a number of country and R&B labels.

Sony/ATV administers more than 600,000 copyrights, including The Beatles, Bob Dylan, Jimi Hendrix, Willie Nelson and Beck.

The Orchard currently distributes over 1.1 million songs through hundreds of digital music stores, including iTunes and eMusic.

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Dylan Bushell-Embling

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