Dell links up with Salesforce's development platform

Dell has signed a three-year deal to use Salesforce's Force.com platform for custom development.

Dell has reached a three-year deal with Salesforce to use the latter's Force.com development platform to build software for its "entire global workforce," according to Salesforce CEO Marc Benioff.

The deal is the largest ever for Salesforce, Benioff said during the company's earnings call on Wednesday, according to a transcript. He did not disclose the financial terms.

The two companies had an existing relationship. Dell's IdeaStorm.com Web site is based on Salesforce's Ideas application, and the computer maker also uses the Salesforce automation system for its global sales team, Benioff said.

"We also have been working with some of their key software providers to port some of the applications that they have internally natively onto Force.com for them to use," Benioff said. "And all of that together, suddenly we were one of their key technology vendors and it really gave them the ability to sign what we call an enterprise license agreement with us."

Benioff did not specify whether the deal means Dell is replacing its entire internal tooling environment with Force.com, or merely intends to build applications for deployment enterprisewide.

Dell could not immediately be reached for comment Thursday.

"Having a big hitter commit to developing on Force.com is really important," said 451 Group analyst China Martens. "Previously, those committing have tended to be SaaS SMB players like Centive or Xactly or midmarket, on-premise apps vendors looking to get SaaSy quickly, like Coda."

In the past, Dell has "talked proudly about not needing to rely on a third-party vendor's ERP, but creating its own apps," Martens added. "So I wonder if that might be a possibility, as well as the ability to tailor Salesforce CRM more to the needs of its sales reps."

A sizable customer like Dell could also help serve as a real-life test bed for Force.com development, Martens said.

Also on the earnings call, Benioff cited statistics about Force.com's overall uptake. The service now has 100,000 registered developers, about double that of a year ago, and Force.com has been used to develop more than 80,000 custom applications, he said.

In addition, Benioff discussed how Salesforce plans to help its developers work with other cloud computing platforms from the likes of Google and Amazon.

"You are going to see us offering our customers natively Google App engine and other cloud computing paradigms directly from our [application programming interfaces]," he said. "You see it already where some of our ISVs build the majority of their application in Force.com but maybe will reach out to [Amazon], reach out to Google App Engine or others. We're going to collapse that access into our API to make it as easy as possible for them."

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags salesforce

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Kanaracus

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?