Tech's looming battle against rising energy costs

Green is not enough: How IT can (and must) lead the energy-savings charge across the entire enterprise

IT has gotten a bad rap when it comes to energy consumption. Walk into any datacenter, and you can almost feel the carbon emissions leaking into the atmosphere. However, research shows that the datacenter actually accounts for a very small percentage of a company's overall energy usage. And businesses are missing the other significant opportunities where they could cut energy usages -- and costs. Ironically, the same IT department that is reducing energy usage in the datacenter could lead the energy-savings initiatives across the enterprise.

According to the US Department of Energy, the price of energy will continue to rise over the next 25 years, as global demand is poised to grow by 57 percent while the energy supply dwindles. As a result, businesses will find their profits reduced due to higher operating costs -- unless they do something about that energy usage.

Businesses' energy-saving initiatives often aim for the datacenter because it's a visible, easy target. "The datacenter is an absolute factory burning electricity, blowing freezing air, with storage service gear humming away 24/7. Naturally, the first place targeted for energy reduction is the datacenter," says Christopher Mines, a Forrester Research analyst.

Many IT shops have already reduced energy usage by switching to Energy Star-rated products, installing more efficient hardware, and maximizing the efficiency of their cooling system. But these efforts, while important, are just a drop in the bucket compared to the overall reductions that will be necessary to keep your company profitable.

In the coming years, IT could take the lead on saving energy, using its vast knowledge of the company's networks, equipment, work processes, and facilities. IT shops that have embraced the green-tech religion can transform that passion into something that will resonate, and pick up support, where it counts: in the executive boardroom. Energy-smart IT leadership can ensure the company remains in the black for the long term.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags environmentdata center power consumptionWeb telephony and conferencing

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Betsy Harter

InfoWorld
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?