Obama campaign unveils online tool to help canvass neighbors

Provides list of undecided voters and tools to update progress on campaign Web site

Barack Obama's campaign has rolled out a new online voter contact tool aimed at providing supporters with a virtual peek into the campaign's voter registration database.

The tool called, Neighbor-to-Neighbor, provides users with the names and addresses of neighbors that the campaign has targeted as undecided voters. The tool provides a script for users to jumpstart conversations with neighbors on the list, a customized flyer for distribution, an online interface to report on the results of their outreach efforts and support and training, the campaign's Web site noted.

"You can go door-to-door or make calls at any time that's convenient for you," the campaign Web site notes. "There's no one who knows your community better than you do, so help us build support for Barack Obama and this movement for change by beginning in your own neighborhood."

Indeed, this reporter received a list of 25 names and addresses of undecided voters within less than a mile of her home address when testing the tool. The tool advised that those names would not been assigned to anyone else for canvassing and asked for an online progress report of the neighborhood canvassing.

Nancy Scola, a blogger at TechPresident, projected that the tool could be an "under-the-radar killer app" in the waning days of the election.

"The personal over-the-back-fence approach was one that reaped dividends for the Bush-Cheney campaigns of both '00 and '04," she noted. "Campaigns have dabbled before in putting walk lists and contact response forms online before, but in scale and ambition Neighbor-to-Neighbor is singular. It remains to be seen, though, if my neighbor Sally isn't a bit freaked out that I found out on the Internet that she's female, 47, and still on the fence about who to vote for."

Julie Barko Germany, director of the Institute for Politics, Democracy & the Internet at George Washington University, said that the tool is a new twist on the old tactics of handing out neighborhood walk lists or just sending a volunteer or campaign representative into a neighborhood to talk to voters.

"I remember seeing a Web site for the state Republican party in Michigan or Minnesota in which members could log in, retrieve the names of a few people in the neighborhoods, figure out who they were voting for, and report back into the site," she added. "It's crowd sourcing the data gathering process. While the tactic is old, the tools are new."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Heather Havenstein

Computerworld
Show Comments

Brand Post

PC World Evaluation Team Review - MSI GT75 TITAN

"I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it."

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?