D-Link set to sell broadband bundles

Broadband vendor D-Link says it has finalised deals with Harris Technology, Dick Smith Electronics (including the Tandy stores) and the Leading Edge Group to start selling "off the shelf" broadband bundles.

D-Link's marketing manager Maurice Famularo said D-Link has also signed deals with four large ISPs in Australia to provide the services included in the bundles. These ISPs will be announced within the next two weeks, he said.

Full details on the D-Link package are yet to be disclosed.

Famularo said that in order for these broadband packages to be successful in the retail market, installation of the service must be "simple, quick and easy".

"It has to be sold on its [DSL] merits," he said.

Dick Smith spokesperson Nicola Rutzou said that the company is looking at broadband packages, although definite plans and details on the packages have not been finalised.

"It is a fairly complicated process because of the way you qualify a customer with this kind of product," she said.

D-Link's expansion of its broadband offerings into the retail channel is hot on the heels of Harvey Norman's launch of an "off the shelf" modem and services broadband bundle earlier this week.

The Harvey Norman package, which costs customers just under $400 to get started, includes Alcatel's "Stingray" USB DSL modem bundled with one of three ADSL connection plans from iPrimus. iPrimus says it will use third-parties to undertake its installations. Plans are priced between $79 and $159 per month with a 1GB limit.

For more information on the Harvey Norman broadband deal, check out the full story on the ARN web site: http://arn.idg.com.au/idg2.nsf/q/000645D6?OpenDocument

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