Google extends Book Search to e-tail partners

Google is allowing online book stores and other third-party Web sites to use its Book Search service, for previewing and searching books.

Seeking greater visibility for its Book Search engine, Google is making it easier for retailers, libraries and publishers to provide that service's capabilities on their own Web sites.

Via free code snippets and APIs (application programming interfaces), Google is allowing Web sites to display Book Search previews, most of which will allow potential buyers to browse up to 20 percent of a book's contents, Google announced on Monday.

Some retailers are already taking advantage of the program, including Books-A-Million, Blackwell Bookshop in the U.K., A1Books in India, Libreria Norma in Colombia, Van Stockum in the Netherlands and Livraria Cultura in Brazil.

Others planning to incorporate the Book Search functionality include Borders, and Powell's Books. Several libraries, publishers and social book sites are also on board. Although aimed primarily at libraries, book retailers and publishers, the tools will be available to anyone who publishes a Web site.

Google has been scanning millions of books and making their contents available for searching through contractual agreements with publishers. It is these books that will provide most of the previews appearing on third-party sites.

Google also does wholesale scanning of some big library collections, including books that are in-copyright and in the public domain. Some of those in the public domain will also appear in the external site previews.

It's not surprising to see Google stay away from surfacing results obtained by scanning in-copyright books from library collections, since the practice has landed Google in court for alleged copyright infringement. When scanning library books, Google doesn't always seek the approval of copyright owners.

"What you'll see in the [Book Search] preview function are primarily books that are under contract with publishers because that's the nature of this program," said Tom Turvey, director of Google Book Search partnerships, in an interview. isn't participating because the Book Search program provides functionality that already offers via its own Search Inside This Book capability, Turvey said.

"It's the retailers that don't want to invest millions of dollars to scan and host the books and so on that are the primary beneficiaries, as well as publishers," he said. didn't immediately reply to a request for comment, but it's a safe bet that it's not happy with Google's move, which will allow competitors to rival its inside-the-book search.

Google is providing the Book Search tools and functionality free, and isn't generating any money from book sales commissions nor advertising, Turvey said. The main benefits for Google are broader exposure of Book Search and a strengthening of its book publisher partnerships, he said.

For book lovers, the benefit is having access at non-Google sites to the Book Search functionality, including being able to browse some of the book and search inside it.

Google provided more limited Book Search functionality via a previous API, but the new one offers external Web sites more and richer functionality and is simpler to implement, according to Turvey.

"Formerly we had publishers that put the [Book Search] preview on their site on a one-off basis. This goes back 12 to 18 months. Now, since we've automated the whole preview process with the APIs, that creates a real industrial strength vehicle," Turvey said. "We can add features and functionalities to the API and it can affect everyone simultaneously."

One feature in Book Search that won't carry over to external sites is the list of suggested retail sites where a particular title can be bought. The last thing a retailer wants to do is provide links to competing stores, he noted.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Google

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?