Google, Yahoo delay ad deal over DOJ investigation

Google said that it will delay its search advertising deal with Yahoo while the DOJ continues its antitrust investigation into the agreement.

Google and Yahoo will further delay their controversial search-advertising deal in the face of an ongoing investigation by the US Department of Justice.

"When we announced our advertising agreement with Yahoo in June we agreed to delay its implementation until October to give regulators time to look at the details," Google said on Friday. "As we are still in conversation with the Department of Justice, we have agreed to a brief delay in implementing the agreement while those discussions continue."

The agreement, announced just as Microsoft's acquisition bid for Yahoo was falling apart, will let Yahoo run Google ads with Yahoo's search results and on some Yahoo sites in the US and Canada. Critics have said the deal will hurt competition and lead to higher prices, since Google and Yahoo hold the top two market-share positions in search.

Google, which has recently stepped up its public statements in support of the deal, argues that prices will remain fair because advertisers pay based on an auction system. "Neither Google nor Yahoo set ad prices," wrote Tim Armstrong, president of advertising and commerce for Google in North America, in a recent blog post. "Ads are priced by an auction where an advertiser only bids what an ad is worth to them."

Google recently launched a Web site arguing why it thinks the deal would be good for advertisers.

The DOJ has confirmed that it is conducting an antitrust investigation into the partnership.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nancy Gohring

IDG News Service
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?