IBM launches Bluehouse, a Facebook for business

Bluehouse combines IM, Web conferencing, document sharing, profiles and more to enhance business networking.

IBM Monday opened the online door to a service that merges some of the best features of social networking with business collaboration tools.

A SaaS (software-as-a-service) product, Bluehouse is, for now, free during this public beta release. Once the testing ends sometime in the next few months, subscription pricing, which has not yet been detailed, will kick in.

Bluehouse combines a familiar pallet of collaboration tools, including IM (instant messaging), Web conferencing, document sharing, profiles, directory and tools to build business networking communities -- all delivered via a cloud platform.

Facebook is used by some firms for business collaboration today. Like Facebook, Bluehouse will allow people to quickly create a collaborative space, but unlike Facebook it has management features to ensure privacy and other controls that businesses want, said Sean Poulley, vice president of IBM's online collaboration services.

Bluehouse is part of broader cloud services initiative at IBM that includes helping independent software developers turn their applications into SaaS services, which the company can use to help businesses develop internal clouds for their own service delivery.

On a very broad level, IBM has been developing cloud-based and SaaS services, and has been collaborating with Google. In July, Hewlett-Parkard, Intel, and Yahoo, announced their own collaboration effort.

Poulley said current economic woes may help the adoption of SaaS with its subscription model. "The fact is that cash is starting to get somewhat constrained in the marketplace," he said.

Adam Burrell, a senior technologist at a financial services firm which he ask not be named, has evaluated Bluehouse. He is already using SaaS tools, in particular Google Apps, and said of Bluehost that he believes it will simplify collaboration with third parties.

"We could rapidly put the team together without having to involve our IT staff," said Burrell of his experience with Bluehouse. People can search profiles, invite people into projects, and having meetings and file sharing spaces. "It's very much like Facebook," he said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags bluehouse

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Patrick Thibodeau

Computerworld (US)
Show Comments

Father’s Day Gift Guide

Brand Post

Bitdefender 2019

Bitdefender solutions stop attacks before they even begin! Get cybersecurity that 500 MILLION users already have and trust.

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?