Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.

m.Net Chosen to Build Fox Sports Mobile Site

Premier Media Group has appointed Australia’s leading mobile marketing company, m.Net Corporation, to build a dedicated mobile site for FOX SPORTS in the Australian marketplace, after a competitive tender. The FOX SPORTS-branded mobile (m) site built by m.Net will provide a mobile audience with more ways to get the most up to date sports news.
  • 15 October, 2008 10:51

<p>Premier Media Group has appointed Australia’s leading mobile marketing company, m.Net Corporation, to build a dedicated mobile site for FOX SPORTS in the Australian marketplace, after a competitive tender.</p>
<p>The FOX SPORTS-branded mobile (m) site built by m.Net will provide a mobile audience with more ways to get the most up to date sports news.</p>
<p>Premier Media Group selected m.Net for its proven expertise, which includes building the Telstra mobile site for the Beijing Olympics, as well as sites and mobile marketing platforms for Warner Music and Hyundai/Fitness First.</p>
<p>The FOX SPORTS mobile site will launch later this year and provide up to date news, scores and action from the wide range of sports covered by FOX SPORTS.</p>
<p>“Australians have always been passionate sports fans with a big appetite for the latest sports news,” said m.Net Chief Marketing Officer, Scott Johnson. “The m.Net site will enable FOX SPORTS to leverage our heavy reliance on mobile phones to provide consumers with an easy way to stay in touch with their favourite sporting teams while on the go.</p>
<p>“Australians are early adopters of new technology and increasingly open to accessing a wide range of content from their mobile handsets. This initiative allows sports fans to access the latest news and information from an established sporting news brand, regardless of where they are or what they’re doing.”</p>
<p>The fourth Australian Mobile Phone Lifestyle Index released by the Mobile Industry Group of the Australian Interactive Media Industry Association (AIMIA) in August this year identified sport as one of the three areas to dominate information accessed via mobile phone over the past 12 months (along with news and weather).</p>
<p>“The report also revealed 26 to 40 year olds – a demographic highly prized by advertisers – accessed more information on mobile phones than any other group,” Mr Johnson said. “m.Net looks forward to building a site that will give FOX SPORTS and its advertisers new ways to connect with this growing mobile audience.”</p>
<p>ENDS</p>
<p>About m.Net Corporation
m.Net is Australia's leading full service mobile marketing company. The company provides a range of solutions to major media organisations, tele-communications carriers and their advertising clients through its unique mobile marketing platform. In December 2007 Deloitte Touche Tohmatsu ranked m.Net as one of the fastest growing technology companies in Australia. More recently m.Net was winner of the 2008 ADMA MMA promotional campaign of the year.</p>
<p>About Premier Media Group
Premier Media Group is Australia’s leading sports producer and broadcaster. PMG compiles and produces the four FOX SPORTS TV channels, FOX SPORTS NEWS, FUELTV, How To Channel, Foxsports.com.au and a range of video, text and statistical content for television, mobile phone and online delivery. FOX SPORTS broadcasts an average of around 20 hours of LIVE sport per day into 2.2 million homes around Australia on subscription television with almost seven million potential viewers through FOXTEL, AUSTAR and OPTUS TV. Premier Media Group also produces a dedicated FOX SPORTS NEWS TV mobile phone channel, FOX SPORTS rugby TV mobile channel and provides mobile content to the four major Australian Telcos. The FOX SPORTS channels are also available in more than 3,600 hotels and licensed venues as well as 190,000 hotel rooms throughout Australia.</p>
<p>For further information please contact:</p>
<p>Scott Johnson m.Net 0411 077 297
Caroline Lovejoy FOX SPORTS 02 9776 2464
Shuna Boyd BoydPR for m.Net 02 9418 8100</p>

Most Popular

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Bitdefender 2019

This Holiday Season, protect yourself and your loved ones with the best. Buy now for Holiday Savings!

Most Popular Reviews

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?