Obama the first presidential hopeful to advertise in games

Attempts to appeal to the hard-to-reach 18 to 34 year-old male demographic.

If it's in the game, it's in the game.

For U.S. senator Barack Obama, that means being the first presidential candidate to buy ad space inside a video game.

According to the Associated Press, Obama's mug can now be seen in nine different EA games connected to the internet, including Madden NFL 09 and Burnout Paradise, in an effort to appeal to the hard-to-reach 18 to 34 year-old male demographic.

"What we're trying to do is offer ads in games where we're simulating a real-world environment, so our racing games, our sports games lend themselves to that," EA spokeswoman Holly Rockwood told the AP on Tuesday. "That's very appealing to our advertisers."

The ads will run through Nov. 3, says Rockwood, who would not disclose how much revenue is being made by the publisher in working with the Obama campaign.

In-game advertising made its way into games roughly 18 months ago. But unlike other forms of distribution, where sponsorships are often used to subsidise (or even obviate) the price to consumers, gamers are still required to pay full price for the games they buy, an average of US$50-60 (talk about double dipping).

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags online advertisingBarack Obama

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Blake Snow

GamePro
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?