Yahoo aims to get more social with updated user profiles

Yahoo Profiles is a centralized control panel now available in beta

Yahoo continues to roll out its Open Strategy aimed at overhauling its platform and services by opening itself to more developers and becoming more social with the debut Thursday of a new universal user profile.

Now available in a beta version to all Yahoo users, Yahoo Profiles is a centralized control panel designed to allow users to manage their activities, interests and social connections across Yahoo -- and eventually all of the Web -- from one place, Yahoo said.

"This new profile is not intended to be a new social destination on Yahoo," said Jim Stoneham, Yahoo's vice president of communities, in a blog post. "Rather, our plan is to integrate 'social' as a central dimension into the services you use every day."

For example, he noted, a user on Yahoo Messenger already is seeing Yahoo Buzz and Twitter updates as part of their friends' status messages. Soon, users can see support for those types of social capabilities added across Yahoo. For example, the new home page Yahoo is testing will have an application that allows users to follow their friends' actions across the Web. Yahoo Mail will display mail from a user's most important social connections first, he added.

As users start setting up new profiles, they can add connections from their Yahoo Address Book. Then, as Yahoo starts adding support for social features to the Yahoo home page and Mail, that profile information will be used as the "trusted source of identity and social preferences" he added.

"This will be extended across the Web as developers begin using the open APIs we're offering as part of our Yahoo Open Strategy, allowing them to build more social experiences based on your preferences," Stoneham said. "Ultimately, our goal is to unify your social experience and connections not only on Yahoo, but anywhere you travel across the Web. Rolling out the new profile today is just first."

Marshall Kirkpatrick, a blogger at Read Write Web, described the news feed technology that Yahoo is using for the updated profiles as the "dominant Internet metaphor of the day. The cascading waterfall of updates from your friends, with comments swirling even around those -- that model is everywhere now!

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social networkingYahoo

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Heather Havenstein

Computerworld
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?