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New ESG Report on BakBone Reveals Positive Market Momentum and ‘Fast Track’ Business Sucess

  • 04 August, 2005 14:19

<p>Report Cites Strong Worldwide Market Traction, Stellar Sales, Linux Leadership and Solid Reputation for Cost-Effective Enterprise-Class Veritas Replacement</p>
<p>Sydney, Australia – August 4, 2005 - BakBone Software™ (TSX: BKB; PK: BKBO), a global provider of data protection software, continues to demonstrate aggressive growth and positive momentum led by sound product and business strategies, according to the latest viewpoint issued by Enterprise Strategy Group (ESG), a leading industry analyst firm. In this latest report, ESG highlights the burgeoning success of BakBone’s NetVault backup and disaster recovery software, stating the Company has been “a stellar stand-alone business in a sea of giants.”</p>
<p>According to Steve Duplessie, founder and senior analyst of ESG, BakBone has gained a significant foothold in the data protection space by focusing on reducing the costs and complexity of backup and recovery. “It’s clear that BakBone continues to gain significant traction as a legitimate alternative to Veritas,” he said. “Additionally, the Company’s early commitment to Linux has paid off in spades while its diversified distribution strategy is fuelling BakBone’s ride on the fast track.”</p>
<p>The report revealed that 70 percent of BakBone’s new business represents Veritas replacements, most often because organisations are seeking enterprise-class solutions that are easier and more economical to deploy. According to the ESG report, “NetVault does everything you’d want – the real value to the product is that it does it easily.” NetVault can be up and running in hours, not days or weeks, and adding scalability is as simple as adding more licenses. The same product can be used for a 10-node system and scale to support hundreds of client nodes without a “forklift” upgrade to a separate solution.</p>
<p>With first-to-market support for Oracle 10g, Solaris 10, Network Appliance OnTap 7G, Red Hat Enterprise Server 4, Novell SUSE Linux Enterprise Server 9, and most recently Mac OS X, BakBone remains dedicated to offering the broadest mixed-platform support. This enables strategic partners to accelerate go-to-market strategies while giving end-user customers an extra measure of confidence in protecting heterogeneous computing environments. With over 12,000 customers at the end of 2004, ESG theorises that BakBone is well positioned to continue earning brand-name customer wins, which today include the world’s largest retailer, the largest Internet company and the largest car manufacturer.</p>
<p>“This latest report from the well-respected analysts at ESG further validates our progress in expanding both the NetVault product line and our worldwide business,” said Jim Johnson, president and CEO of BakBone Software. “We are well positioned to deliver the most compelling value proposition in the data protection market. Our award-winning products are backed by an indirect channel approach and evenly balanced worldwide distribution mix to fuel both our growth strategies and commitment to customers around the world.”</p>
<p>The complete ESG Report, “BakBone – Riding on the Fast Track,” is available online at:</p>
<p>http://www.bakbone.com/docs/Storage_and_Information_Management_Brief-July05.pdf.</p>
<p>About BakBone Software, Inc.</p>
<p>BakBone Software is a leading international data protection solution provider that develops and distributes data backup, restore, and disaster recovery software for network storage and open-systems environments. BakBone delivers scalable solutions that address the complex demands of large enterprise environments, as well as small to medium size businesses. Founded in 2000, BakBone products are used by Fortune 1000 corporations and domestic and international government entities. Distributed through a select global network of OEM partners, resellers and solution providers, interested companies can learn more information about BakBone’s products and services at www.bakbone.com or email info@bakbone.com.</p>
<p>Safe Harbor</p>
<p>This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors, which, if they do not materialise or prove correct, could cause BakBone's results to differ materially from historical results, or those expressed or implied by such forward-looking statements. The potential risks and uncertainties may include, but are not limited to, competition in our target markets; potential capital needs; management of future growth and expansion; risk of third-party claims of infringement; protection of proprietary information; customer acceptance of the Company's products and fee structures; and the success of BakBone's brand development efforts. Also, risks associated with strategic alliances; reliance on distribution channels; product concentration; need to develop new and enhanced products; potential product defects; our ability to hire and retain qualified employees and key management personnel; and risks associated with changes in domestic and international market conditions and the entry into and development of international markets for the Company's products. Our forward-looking statements should be considered in the context of these and other risk factors disclosed in our most recent report filed with the Securities and Exchange Commission, which may be found at www.sec.gov, as well as those risk factors disclosed in our current report filed with the Canadian Securities Administrators, which is available on SEDAR at www.sedar.com. All future written and oral forward-looking statements made by us or on our behalf are also subject to these factors. BakBone assumes no obligation to update any forward-looking statement to reflect events or circumstances arising after the date on which it was made.</p>
<p>BakBone, BakBone Software, NetVault, Application Plugin Module, APM and the BakBone logo are all trademarks or registered trademarks of BakBone Software, Inc., in the United States and/or in other countries. All other brands, products or service names are or may be trademarks, registered trademarks or service marks of, and used to identify, products or services of their respective owners.</p>
<p>###</p>
<p>MEDIA CONTACT:</p>
<p>Rob Stirling
Markom Marketing
+61 2 9977 8922
rob_stirling@markom.com.au</p>
<p>Victor Koshka
BakBone Software Pty Ltd
+61 2 8920 0977
victor.koshka@bakbone.com</p>

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