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Lexar Media partners with new distributor – Australian Photo Supplies Pty Ltd

  • 21 October, 2008 11:06

<p>Lexar Media, a leading global provider of memory products for digital media, and Australian Photo Supplies Pty Ltd (APS), Australia’s specialist photographic equipment distributor, today announced their partnership for the distribution of Lexar Media’s Kodak-branded flash memory products across Australia.</p>
<p>Under the agreement, APS will distribute Lexar Media’s entire range of Kodak-branded flash memory products. Retailers throughout Australia will now be able to purchase Kodak USB Drives, Kodak Memory Cards and Kodak Mobile Memory Cards directly through APS.</p>
<p><b>Richard Clarke, National Sales Manager A/NZ at Lexar Media </b>commented; “In the past 12 months the digital photography market has experienced rapid growth with Australians averaging 1.29 digital cameras per household*. The fast adoption of both digital cameras and multifunctional devices has in turn led to the need for reliable, first-rate flash-memory products. This partnership will allow Lexar Media to increase its reach into the consumer photographic sector through Australian Photo Supplies’ established network of retailers for Kodak products.”</p>
<p><b>Robert Dessmann, Director of Australian Photo Supplies </b>added; “As consumers become more interested in high-quality photographic performance from their equipment, the performance of complementary digital memory products is more important than ever. Lexar Media offers an expansive line-up of reliable Kodak-branded flash memory products that enhances Australian Photo Supplies product offering to its valued retailers.”</p>
<p>Australian Photo Supplies will be distributing the following Lexar Media Kodak branded products:</p>
<p>• Kodak SD Memory Cards and High Performance Memory Cards</p>
<p>• Kodak SDHC Memory Cards &amp; High Performance Memory Cards</p>
<p>• Kodak Mobile Memory Cards</p>
<p>• Kodak USB Flash Drive</p>
<p><i>*Connected Research August 20th 2008 </i></p>
<p><b>About Lexar Media</b></p>
<p>Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial brand names. Lexar offers products in all major flash and DRAM memory categories, including: consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac systems, and solid state drives (SSD). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide.</p>
<p>For more information about Lexar, visit www.lexar.com/au. For more information about Crucial products, visit www.crucial.com, www.crucial.com/uk or www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd. and a division of Micron Japan, Ltd.</p>
<p><b>About Micron Technology, Inc.</b></p>
<p>Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.</p>
<p><b>About Australian Photographic Supplies</b></p>
<p>Australian Photo Supplies (APS) is a successful Australian owned company which has grown to become the premier supplier of Minilab consumables and back-of-store products to photo shops, leading photo retail groups, wholesalers and department stores. APS specialises in warehousing and distributing a wide range of photographic and electronic products for Australian and overseas manufacturers. For more information about APS visit www.apspl.com.au.</p>
<p><b>Media contact:</b></p>
<p>Kya de Rome</p>
<p>Kinetics PR</p>
<p>Ph: +61 2 9212-3848</p>
<p>e: kya@kinetics.com.au</p>

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