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WD Ships Second-Generation GreenT Hard Drives With Significantly Improved Power Efficiency And Performance

  • 21 October, 2008 15:50

<p><em>WD’s Best Selling Eco-friendly WD Caviar® Green Drive Continues
to be the Most Power-Efficient, Coolest and Quietest 3.5-inch Hard Drive in the
<strong>Sydney, Australia</strong> - <strong>October 21, 2008</strong> - WD today
announced the second-generation of its highly popular and environmentally friendly
WD® Caviar® Green™ desktop hard drives, which feature the company’s
GreenPower™ technology to significantly reduce power consumption, compared
with standard hard drives. The new platform is based on WD’s 333 GB/platter
technology with 32 MB cache, producing capacities ranging from 500 GB to 1 TB
As an innovative leader in green storage technology, WD has ramped up its successful
GreenPower technology-based hard drives to greater than 10 percent of its 3.5-inch
hard drive shipments in the initial twelve months of production, making low-power
technologies one of WD’s fastest growing segments and WD Caviar Green one
of the most successful new products in the company’s recent history.<br/>
WD’s latest WD Caviar Green hard drives consume up to 20 percent less power
and offer a 10 percent increase in performance over the previous version , while
continuing to provide the market with hard drives enabling quieter and cooler-running
desktop PCs and external storage devices.<br/>
“WD’s first-to-market offering of green technology has generated positive
customer experience, while lessening the burden on our natural resources,”
said Don Bennett, vice president and general manager of WD’s desktop business
unit. “Compared with competitive drives, customers realize a reduction in
power consumption, leading to less heat generation, which enables greater long-term
reliability in all applications.”<br/>
<strong>Cool, Quiet Hard Drives</strong><br/>
The following technologies enable WD’s Caviar Green hard drives:<br/>
<strong>IntelliPower™</strong> – A fine-tuned balance of spin speed,
transfer rate and caching algorithms designed to deliver both significant power
savings and solid performance. Additionally, GreenPower drives consume less current
during startup allowing lower peak loads on systems as they are booted.<br/>
<strong>IntelliSeek™</strong> – Calculates optimum seek speeds to
lower power consumption, noise, and vibration.<br/>
<strong>NoTouch™ ramp load technology</strong> – Designed to ensure
the recording head never touches the disk media resulting in significantly less
wear to the recording head and media, as well as better drive protection in transit.<br/>
<strong>Product Summary</strong><br/>
Manufacturer: Western Digital<br/>
Product Name: WD Caviar Green 1 TB hard drives (model: WD10EADS)<br/>
RRP for 1 TB : AU$259, NZ$285<br/>
Website: <a href="#"></a><br/>
Product link and Photos: <a href="#"></a><br/>
Australian Distributors: Achieva, Synnex Australia, Today Tech, Westan<br/>
New Zealand Distributors: VST, Ingram Micro NZ, Synnex NZ<br/>
<strong>About WD</strong><br/>
WD, one of the storage industry's pioneers and long-time leaders, provides products
and services for people and organizations that collect, manage and use digital
information. The company produces reliable, high-performance hard drives that
keep users' data accessible and secure from loss. WD applies its storage expertise
to consumer products for external, portable and shared storage applications.<br/>
WD was founded in 1970. The company's storage products are marketed to leading
systems manufacturers, selected resellers and retailers under the Western Digital®
and WD brand names. Visit the Investor section of the company's Web site (
to access a variety of financial and investor information.<br/>
Western Digital, WD, the WD logo, My book and MioNet are registered trademarks;
WD ShareSpace, My Passport, GreenPower, and WD Anywhere Backup are trademarks
of Western Digital Technologies, Inc. in the US and other countries. Other marks
may be mentioned herein that belong to other companies. All other brand and product
names mentioned herein are the property of their respective companies. One gigabyte
(GB) = 1 billion bytes. One terabyte (TB) = one trillion bytes. Total accessible
capacity varies depending on operating environment and RAID configuration. RAID
0 (striped) accesses the full capacity of the drives. RAID 5 accesses three-fourths
of the total capacity for data protection. RAID 1 (mirrored) accesses half of
the total capacity for additional data protection. As used for transfer rate or
interface, megabyte per second (MB/s) = one million bytes per second, and gigabit
per second (Gb/s) = one billion bits per second.
<strong>PR CONTACT</strong><br/>
Renato Catalan<br/>
Gap Marketing and Management Pty Ltd<br/>
Website: <a href="#"></a><br/>

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