Internet usurping TV, radio, newspapers and magazines: ACMA

ACMA research finds men more likely to access porn, video, news and sport. Women prefer education, health and social networking.

Internet usage levels by gender, January to March 2008.

Internet usage levels by gender, January to March 2008.

With 73 percent of Australian households online as of June 2008, Internet users are reducing their consumption of traditional media formats like television, radio, magazines and newspapers in favour of accessing entertainment and information services online.

The Australian Communications and Media Authority (ACMA) has released research –Telecommunications Today Report 6: Internet Activity and Content – that found e-mail, online banking, paying bills, news and weather updates to be the most common uses of the Internet by Australians this year.

The ability to stream and download videos, podcasts, music, television shows and up-to-the-minute news reports has contributed to the decline in traditional media format consumption.

According to the report nearly a quarter of household Internet users now watch less television, while 18 percent said they read magazines less often and 17 percent read newspapers less often.

In terms of total activity online, males recorded higher levels of usage for adult Web services (porn), downloading audio/video and accessing news and weather information. Females are more likely than males to use the Internet for accessing health and medicine information, education and study sites.

The ACMA found that heavy Internet users – those accessing eight or more times per week in excess of 10 hours – are increasing as broadband penetration approaches 5 million households, while dial-up connections dramatically continue to decline.

The use of the Internet for online purchases is also booming, with 54 percent of Internet users in the quarter ending March 2008 having bought a product online - up 8 percent from 2006.

ACMA chairman Chris Chapman said that one of the main changes to consumer behaviour is the willingness to engage in commerce online. The most popular e-commerce transactions are paying bills, airline ticket purchases and accommodation bookings.

“The Internet has also become a significant social medium with the majority of Internet users nominating e-mail and socialising as activities they perform online.

"Changes to social interaction have been identified with a large number of Internet users participating and using social networking sites, instant messaging, blogs and VoIP as communication tools,” Chapman said.

Facts from the ACMA report include:

  • Australians living in remote areas were 24 percent less likely than major city dwellers to have an Internet connection
  • Households with an income of $2000 or more per week were three times more likely to have broadband compared to households on less than $600 per week
  • Families with children under 15 years were three to four times more likely to have Internet access than other families
  • Australians with post graduate degrees were 83 percent more likely to have broadband access than people with no tertiary qualifications
  • 56 percent of dial-up users spend more than 10 hours per week online, compared to 61 percent of broadband users
  • The 18-24 and 25-34 age groups are the most common “heavy” Internet users, with 62 percent of each bracket going online more than eight times a week (65 and over was the lowest)
  • 60 percent of males spend an average of more than 10 hours per week online compared to 46 percent of women. However, women dominate the medium usage category at 41 percent compared to 29 percent of men
  • Indigenous households were around half as likely to have broadband
  • The value of e-commerce has jumped from $24.3 billion in 2003, to $56.7 billion in 2006

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags ACMA

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Andrew Hendry

Computerworld
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?