Lexmark refreshs its home office and SMB range

New inkjet and laser printer launch demonstrates the vendor is confident, despite tough economic times

Lexmark is pushing a green agenda as it launches a refresh of its home office and small business range of laser and inkjet printers.

General manager of channel and emerging accounts, Carmel Mosser, said the home office and small business line accounted for 30 to 40 per cent of printer vendor’s business.

“We don’t often do a whole refresh of a product line – perhaps every 14 to 18 months,” Mosser said. “We’re using the new line to try and expand in the channel with the lower price points we can offer on laser printers now.”

The new inkjets are priced from $169 to $299, while the E and C series of laser printers range from $355 up to almost $1200.

At the launch in Sydney, Mosser also claimed the vendor’s channel was keen to work on green initiatives.

“We’re getting good feedback from the channel and a number of our partners are showing interest in participating,” she said.

Marketing manager, Stephen Bell, said the vendor was a tier-1 foundation member of the ‘Cartridges 4 Planet Ark’ program, and is offering a recycling program, called Lexmark Rewards, which encourages users to return empty printer cartridges for recycling to earn free toner and imaging kits.

Despite the market tightening up in light of the economic situation, Lexmark is doing well, and expected the new product line to sell well, Mosser said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Lexmark

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Matthew Sainsbury
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?