Avaya readies unified communications application server

Avaya SIP Application Server eases UC/business applications integration

The company also plans upgrades to its endpoint software in phones and softphone agents on laptops and desktops, he says. The goal is to make the endpoints function as intuitively as cell phones do and to embrace consumer tools and social networking that users understand and find useful outside the office, Giancarlo says.

For example, an incoming call to a call center might trigger a popup on an IP phone that shows the Facebook or Linked-in profile of the caller, Mashima says.

Avaya customers can expect some changes in the way the company interacts with them as well, Giancarlo says. Traditionally, PBX vendors went through the telecom manager and later IP PBX vendors approached the IT directors with their wares.

That will continue, but Avaya also will bring in users from customer business units, he says. The idea is to better understand what business tasks customers are trying to perform and to facilitate them via the UC platform. "No other vendor is fully focused on individual users, department managers or division heads," he says.

Avaya also is shifting its sales model to make more use of its channel partners to install products that customers buy. The aim is to have 85% or more of customers handled by channel partners, says Todd Abbott, a senior vice president of sales and the president of field operations for the company.

The company has set a goal to make more customer interactions self-service, so people buying software or upgrading existing software can do so online.

Giancarlo says Avaya and Cisco are the two UC vendors financially stable enough to weather the current economic problems well, and Avaya will actually benefit from them. "I think it's a great opportunity. During a downturn is when marketshare changes happen, and I think this is our time to pick up marketshare," he says.

Avaya had US$5.2 billion in revenues during the fiscal year that ended October 1 and has US$677 million cash on hand, he says. "Cash is good leverage to have going into '09," Giancarlo says.

The company has sorted through possible permanent CEOs to replace Giancarlo, who stepped in after former CEO Lou D'Ambrosio stepped down for health reasons last June. He says the company has narrowed the field to a select group of well-qualified candidates and will announce its choice early next year.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags unified communicationsAvaya

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Tim Greene

Network World
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?