Yahoo's developer platform to launch this week

Yahoo will provide access to its new developer toosl and APIs this week, the company said Friday.

Yahoo will launch its platform for Web developers this week, part of an effort to attract more visitors by adding Facebook-like social networking features to Yahoo's Web sites.

Yahoo hopes to drive more traffic to its sites by allowing people to share information about their interests and activities with friends. Like on Facebook, they'll be able to create a network of connections and send alerts to those people when they upload photos to Flickr or comment on a story at Yahoo News, for example.

The platform will extend to non-Yahoo sites such as Amazon and Digg, so that users will be able to see from within Yahoo's Web sites what their friends have been doing elsewhere on the Web. And third-party sites will be able to publish user activity back into the Yahoo network, which could help those sites draw more visitors.

The search company is making the data it stores about users -- such as their contacts, interests and location -- available for developers to build their applications. End users will be able to regulate which of their information friends and developers can see, said Yahoo officials, who previewed the platform in San Francisco on Friday.

It's an ambitious project that required Yahoo to "rewire" its properties to create a single underlying platform that connects them all. Those services existed in the past as "silos" that allowed for little interaction between them, said Ash Patel, executive vice president with Yahoo's Audience Product Division.

"The platform is how we start rewiring and reforming the user experience," he said.

Yahoo launched the first piece of the puzzle last week, a site called Yahoo Profiles where end users can manage their activities, interests and social connections in one place. Next week will mark the launch of the developer component. It's built on top of Yahoo's existing network infrastructure and consists broadly of three layers.

The first is the Yahoo Social Platform, a repository where Yahoo stores the personal data about its users, along with their "social graph," or information about who their friends are. Above that is the Application Platform, which provides the development framework. And above that is the Yahoo Query Language, which developers will use to pull personal user data from Yahoo's servers and write their programs. YQL is very similar to the widely used SQL database language, according to Yahoo.

The platform also makes use of public APIs such as Open Social, for aggregating user data from other social networking sites, and OAuth, a protocol for consuming and publishing personal data. The tools and documentation will be available for free download next week from the Yahoo Developer Network, said Jay Rossiter, head of Yahoo's Open Strategy project. He wouldn't say exactly which day.

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags open socialdeveloper toolsYahoo Profiles

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

James Niccolai

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?