WSJ: Yahoo, Google revise plan

Yahoo and Google may have revised the terms of their deal in hopes of satisfying the US Department of Justice.

Yahoo and Google have revised the terms of their search advertising deal to ease concerns that have stalled its approval by the US Department of Justice, according to a report on the Wall Street Journal's Web site on Monday.

Under an agreement reached in June, Yahoo would run Google search ads on its own sites and the companies would split the revenue from them. It would bring Yahoo much-needed revenue as the company struggles to keep up in the advertising business. The companies voluntarily submitted the deal to the DOJ and delayed implementing it to wait for DOJ approval, which they haven't yet received.

The revised pact, submitted to the DOJ over the weekend, cuts the term of the arrangement from 10 years to two years and limits the revenue Yahoo could get from the deal to 25 percent of Yahoo's search revenue, the WSJ report said. It would also allow Google advertisers to opt out of having their ads shown on Yahoo sites, according to the report, which cited unnamed people familiar with the matter. It wasn't clear whether the changes would satisfy the DOJ.

Critics, including the Center for Digital Democracy and 10 members of Congress, have said the arrangement raises competition concerns because it would give Google too much power in the search advertising business. A letter from the lawmakers said it would let Google control as much as 90 percent of the market. Yahoo has set up a Web site to answer the criticisms.

Yahoo has said it would continue to operate its own search advertising system and compete with Google in basic search and other areas.

Yahoo is struggling to get the deal off the ground as its executives face ongoing criticism over the failure to reach a buyout deal with Microsoft earlier this year.

Representatives of the two companies were not immediately available for comment.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags GoogleYahoogoogle/yahoo search advertising deal

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Stephen Lawson

IDG News Service
Show Comments

Brand Post

Bitdefender 2019

Taking cybersecurity to the highest level and order now for a special discount on the world’s most awarded and trusted cybersecurity. Be aware without a care!

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?