How much does spam cost you? Google will calculate

Google has put a calculator on its Web site to help companies figure out the cost of spam.

How much is spam costing your company? Google unveiled a nifty little calculator Wednesday to help you add it up.

It's part of a marketing campaign for Google Message Security, the online spam-filtering service based on the Postini technology Google acquired last year. "We know in these tougher economic times that companies are trying to figure out how they can save," said Adam Dawes, a Google product manager.

To figure out the cost of spam, you enter things like the number of workers at your company, how much you pay them and how much spam they have to deal with, and presto: Google figures out how many days (and dollars) in lost productivity this represents. Of course it also tells you how long it would take for Google's service to pay for itself at your shop.

For companies doing their spam-fighting in-house, there's also a "Total Cost of Ownership" calculator to show how inexpensive Google thinks its service really is.

Last year, Nucleus Research reported that spam costs U.S. companies US$712 per employee each year. A US$31,000-per-year employee spending 16 seconds each on 21 spam messages per day would cost about this much, according to Google's calculator. That adds up to about US$70 billion per year in lost productivity, Nucleus said.

While Google may be helping people figure out how much spam costs, the company could do a thing or two to lower spam itself, said Richard Cox, chief information officer with the Spamhaus antispam group.

He would like to see Google do more to block spammers from using Gmail service and to start including the Internet Protocol addresses of Gmail senders in its message headers. "If you could see how many anonymous Gmail drop boxes are being used as the registration addresses for domains that are being used in spam, you'd understand just how much this is costing the community," he said of Gmail spam.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags spampostini

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Robert McMillan

IDG News Service
Show Comments

Essentials

Mobile

Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >

Victorinox Werks Professional Executive 17 Laptop Case

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?