Web 2.0 adds a twist to job search strategies

Tips to outshine your competitors in today's job market

Such firms are increasingly rolling out online resources for job seekers to tap into. At Yoh, for example, our online career database provides over 400 listings of contingent and direct hire jobs, sorted by position and location. In addition, our online career resources provide tips on subjects ranging from preparing for a telephone interview to writing a proper letter of resignation.

Upgrade your online image. Networking online begins with tools such as LinkedIn and Twitter, but there's much more to consider -- such as your digital footprint. Today, it's easy to run a Google search and instantly be connected to your various online posts, personal blog and Flickr page of photos that trace back to your college days.

In fact, according to a 2008 CareerBuilder survey, 22 percent of employers check candidates' Facebook profiles before hiring them, up from 11 percent two years ago. What's more, one-third of hiring managers rejected candidates based on what they found, CareerBuilder says.

To ensure you're not one of the candidates that gets rejected prior to an interview, be mindful of what you post online, and continually consider what others might assume or perceive from what you share. You can also protect your online persona by implementing privacy restrictions, such as displaying a limited public profile on Facebook or using invite-only photo-sharing on Flickr.

Also make an effort to connect with others who share your interests. For example, join online networks that directly relate to your personal interests or career field. For IT professionals, this might include SNetBase.com , 9Rules.com or Fark.com.

To take it a step further, visit the blogs of leading experts in your field, and post your comments or reactions. These comments are likely to turn up in a Google search if a prospective employer looks for your name. Your opinions in the comments reflect your knowledge and insights and can increase your credibility and marketability. Moreover, you'll initiate relationships with these bloggers and open yourself up to learn more and grow.

Better yet, publish your own blog, where you can provide expert insight and analysis of your field. This will surely give you a voice among your peers, and you'll be on your way to developing a community of like-minded individuals in the blogosphere.

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Dan Cobb

Computerworld
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