Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.

Sound Alliance Group smashes online advertising sales records for November

Combined sites break new record for unique browsers
  • 10 December, 2008 09:45

<p>Sound Alliance Group smashes online advertising sales records for November</p>
<p>Combined sites break new record for unique browsers</p>
<p>Sydney, 10 December 2008 – Sound Alliance, the largest independent online entertainment publisher in Australia today outlined record growth during November for its youth-focused web communities. The Sound Alliance network of sites, including inthemix, FasterLouder, Mess+Noise and SameSame produced the most successful month of online advertising sales in the company’s eight year history.</p>
<p>Neil Ackland, Managing Director for Sound Alliance commented, “Online advertising for the entertainment sector still remains buoyant. We have achieved a 101 per cent increase in revenue for November 2008 when compared to November 2007. This roughly translates into three times the growth rate on average for the industry. These are strong results for our web communities and we expect the growth to continue as advertisers shift their marketing budgets to targeted and effective online channels.”</p>
<p>The future of online advertising for the youth-oriented entertainment publisher is looking extremely positive. “The inthemix and FasterLouder sites are both entirely sold out for December,” concluded Ackland.</p>
<p>Ackland further attributed the company’s recent acquisition of the former Destra-owned site, Mess+Noise towards the revenue growth.</p>
<p>“We have had a lot of early success in attracting advertisers to Mess + Noise almost immediately following the acquisition. Our existing client base has reacted very positively to the site,” he continued.</p>
<p>The Sound Alliance network of sites produced the highest level of unique browser visits for a month with over 560,000* monthly unique browsers and 28, 454* average daily unique browsers. The sites combined generated over 7.7* million page impressions.</p>
<p>*Netratings, Market Intelligence – Total Traffic – November 2008</p>
<p>Ends</p>
<p>About Sound Alliance
Sound Alliance is the largest independent online entertainment publisher in Australia. The company has eight years experience in pioneering social media, with a large, targeted and loyal audience.
Sound Alliance is the publisher of websites inthemix.com.au, FasterLouder.com.au, SameSame.com.au, Qjump.com.au and MessandNoise.com.
Sound Alliance’s Network of websites attract *560,000+ unique browsers per month offering un-paralleled reach and scale to 18-30 year old Australians with little crossover with other publishers. Each website is a niche community dedicated to a different music or lifestyle category.
*Source: Netratings, Market Intelligence, Total Traffic, November 2008</p>
<p>For further information contact:</p>
<p>Neil Ackland – Sound Alliance Managing Director
Tel: 612 9282 4029
Email: neil@thesoundalliance.net</p>
<p>Cathryn van der Walt
M: 0402 327 633
On behalf of Einsteinz Communications - for Sound Alliance,
Email: cathrynvanderwalt@einsteinz.com.au</p>

Most Popular

Brand Post

Most Popular Reviews

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?