Sony Australia not ruling out cuts

Australian arm of the Japanese giant won't rule out local impacts from a global restructuring plan

Sony Australia has not ruled out cuts to the local workforce as part of the Japanese company’s global restructuring plan.

Managing director, Carl Rose, said it had already embarked on initiatives locally in an attempt to improve profitability, including price increases for the coming year and a new logistics alliance with DHL.

This week Sony announced plans to cut 8,000 jobs, close factories and reduce electronics investment by nearly a third in response to the global economic downturn.

“The announcement from Sony headquarters yesterday outlines the corporation’s macrostrategy aimed at responding to the global economic slowdown and delivering value to shareholders by the end of the fiscal year ending March 31, 2010,” Rose said in a statement to ARN.

“At this time, Australia is faring better economically, than other parts of the world, so these specific initiatives will not necessarily take the same shape locally.

“That said, in times like these, the measure of a good organisation is how effectively it can adapt to movements in the market.”

The global restructuring plan will hit the company's core electronics business, which accounts for more than half of the company's sales with five or six of Sony's 57 manufacturing plants to be closed.

Sony will chop 5 per cent of its global workforce with a comparable reduction in the company's seasonal and temporary workforce.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags sony australia

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Trevor Clarke
Show Comments

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers


This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang


It really doesn’t get more “gaming laptop” than this.

Jack Jeffries


As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr


The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?