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Capacity and Performance of New Lexar Professional UDMA 300x 16GB CompactFlash Card Improves Digital Photography Experience

  • 10 December, 2008 22:09

<p><i>Ideal combination of increased capacity and professional-level performance gives photographers more time to capture, manage and market images</i></p>
<p>Lexar Media, a leading global provider of memory products for digital media, today announced the Lexar Professional UDMA 300x 16GB CompactFlash® (CF) card. Lexar’s new memory card provides an ideal combination of increased capacity, professional-level performance and reliability. Designed for professional photographers and photo enthusiasts, this lightning-fast card is UDMA-enabled (Ultra Direct Memory Access), resulting in exceedingly fast performance.</p>
<p>Speed-rated at 300x, representing a minimum sustained write speed of 45MB per second, the new Lexar Professional UDMA 300x 16GB CF card dramatically reduces post-production time thanks to an improved card-to-computer transfer rate when working in conjunction with a UDMA-enabled device. In addition, the very high capacity of the card allows photographers to store more images and shoot for longer periods without interruption.</p>
<p>Daniel Linnet, professional photographer and winner of the 2008 NSW portrait photographer of the year comments on the launch; “Memory cards always fill up at the worst times and during a shoot the last thing I want to worry about is how much capacity I have left on my memory card. The ability to handle large volumes of images efficiently and reliably is paramount. The Lexar Professional UDMA 300x 16GB CF card has the ability to store twice as many photos on a single card, which means I spend less time swapping cards during a shoot and more time on creative art direction.”</p>
<p>Lexar Media’s Mathew Luu, Marketing Manager A/NZ and South Asia commented; “The introduction of higher megapixel DSLR cameras has resulted in larger image files, meaning photographers have to swap memory cards more frequently during a shoot. Professional photographers strive for the best resolution possible but do not want this to impact on the time restrictions they have to shoot a subject. Our new Lexar Professional UDMA 300x 16GB CompactFlash card allows photographers to store twice as many photos on a single memory card removing the need to worry about running out of memory during a shoot.”</p>
<p>When paired with a UDMA-enabled device, such as the Lexar Professional UDMA FireWire® 800 Reader or the Lexar Professional UDMA Dual-Slot USB Reader, the Lexar Professional UDMA 300x 16GB CF card significantly improves the digital imaging workflow by accelerating the download of captured images to a destination computer.</p>
<p>The Lexar Professional UDMA 16GB CF card includes a limited lifetime warranty, free dedicated technical support, and the full version of Lexar Image Rescue™ 3, Lexar’s award-winning image recovery software. In addition, customers who purchase a Lexar Professional 300x UDMA CF card are entitled to download a free six-month subscription to Corel® Painter™ Essentials 4 software, a popular application that allows users to transform their photos into paintings.</p>
<p><b>Availability and Pricing</b></p>
<p>The Lexar Professional UDMA 16GB CF card is available now for a suggested retail price of AU$422.90 / NZ$474.00 Additionally, Lexar Professional UDMA 16GB CF memory cards are available in 1GB, 2GB, 4GB and 8GB capacities.</p>
<p>Australian distributors of Lexar Media products include: WestGroup – Ph: 1300 130 578 and Ingram Micro – Ph: +61 2 9381 6000.</p>
<p>The New Zealand distributor of Lexar Media products is T. A. Macalister New Zealand Ph: 649-303-4334 Fax: 649-309-6502 E: tamac@macalister.co.nz Web: http://macalister.co.nz/</p>
<p>-ends-</p>
<p><b>About Lexar Media</b></p>
<p>Lexar Media is a leading designer, manufacturer and marketer of NAND flash and DRAM memory products under the Lexar and Crucial brand names. Lexar offers products in all major flash and DRAM memory categories, including: consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac systems, and solid state drives (SSD). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide.</p>
<p>For more information about Lexar, visit www.lexar.com/au. For more information about Crucial products, visit www.crucial.com, www.crucial.com/uk or www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.</p>
<p><b>About Micron Technology, Inc.</b></p>
<p>Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.</p>
<p><b>Media Contact</b></p>
<p>Kya de Rome
v
Kinetics</p>
<p>+61 2 9212 3848</p>
<p>kya@kinetics.com.au</p>
<p>© 2008 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo and JumpDrive are trademarks of Lexar Media, Inc. Micron, Crucial, and the Crucial logo are trademarks of Micron Technology, Inc. Kodak and the Kodak trade dress are trademarks of Kodak used under license. Eastman Kodak Company is an authorised licensee of the SD and xD-Picture Card trademarks. All other brand or product names are trademarks or registered trademarks of their respective holders.</p>

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