In IBM, HP and Apple we trust

Data privacy "Most Trusted" list filled with tech companies

Which are the "most trusted" companies in terms of data privacy, keeping appropriate control over personal information they collect in the course of business?

According to Ponemon Institute's "2008 Most Trusted Companies for Privacy" report, which is based on input from close to 6,500 American adults, the top-three ranking goes to American Express, eBay and IBM. Rounding out the list are Amazon, Johnson & Johnson, HP, the US Postal Service, Procter & Gamble, Apple, Nationwide and Charles Schwab.

In the report, which was sponsored by online trust outfit TRUSTe, Ponemon also lists Yahoo, Facebook, AOL and Verizon among the top 20.

"It is a perception-driven survey, but perception drives behavior," says Dr. Larry Ponemon about how those surveyed made their choices, naming hundreds of companies without input at all from the research firm, other than its request they name companies they believe follow good data-privacy practices.

Ponemon Institute considers factors such as notice of policy, choice and consent, access and redress regarding personal information and good security to be a foundation for decision-making, and prompted the survey respondents to consider their answers with these guidelines.

But in the end, "Do perception and reality align? We hope it does," says Ponemon.

The survey simply reveals the sentiments of everyday "normal people. The view was a gut feel," says Ponemon, adding he hopes the list isn't some testimony to effective marketing but reflects that "some organizations have learned to be good stewards" regarding customers' personal data.

In providing insight into why the study's thousands of respondents selected one company or another, Ponemon said good customer service appears to figure into the equation, citing the top winner, American Express, as an example.

If customers are left with a positive feeling in their interactions with a company about their personal data, they tend to believe the company is handling their personal information appropriately. Ponemon adds that keeping clear of the pitfalls of a data breach is also central to keeping that consumer perception positive.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ellen Messmer

Network World
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?