Buzz around Dell's 'pleasure' notebook heats up

The speculation is building around Dell's upcoming product named Adamo, which is believed to be a price-friendly ultraportable laptop.

The speculation is heating up around Dell's upcoming Adamo, which industry observers believe is an ultraportable laptop that could a price-friendly response to Apple's ultrathin Macbook Air.

Though Dell has already launched a Web site promoting the product, the company has been suspiciously quiet about it, except for saying it is "Coming Soon" on the Web site. A Dell executive was taken by surprise when questioned recently by New York Times reporter Ashlee Vance about plans around a MacBook-Air like laptop.

Dell also leaked out accessories available for a product called Adamo Thirteen, which could indicate a laptop with a 13-inch screen, taking into account Dell's product naming conventions. The company already offers the Inspiron Mini 9, which has a 9-inch screen, and Inspiron Mini 12, which has a 12-inch screen.

Impressive designs and a loyal customer base allows Apple to charge a premium for its products, but Dell could make ultraportable laptops more affordable, said Charles King, an analyst at Pund-IT.

"There would be a large and enthusiastic audience for competitively priced luxury goods -- particularly with the economy in the doldrums," King said.

The trick for Dell will be to develop a truly striking laptop that delivers on the company's traditional value proposition, King said. Ultraportable laptop owners expect others to drool over their laptops, so style and coolness are critical factors in addition to price.

Though Apple holds a clear advantage in laptop design, Dell is working to redefine its notebook family, as shown in the August refresh of its Latitude laptop line. The new Latitudes were impressive with new designs and form factors, so the company is serious about designing laptops that appeal to customers, King said.

However, how Dell came up with the name "Adamo" remains a mystery. Adamo in Latin means to find love or pleasure, which points to Dell trying to invoke the lust factor for the product.

The naming convention is interesting on another count, which is related to CEO Michael Dell, said Roger Kay, president of Endpoint Technologies Associates. Adamo is still a rumor, and one can't be sure about whether it is an ultraportable, Kay said.

"But the code name is interesting, given that Michael's brother's name is Adam," he added.

If Adamo is an ultraportable, Dell could start talking about it in a few weeks at the International Consumer Electronics Show in Las Vegas, which will be held between Jan. 8 and Jan. 11. Dell seems content sending teasers to consumers until then.

Dell earlier leaked out accessories available on its Web site for Adamo Thirteen, which it later deleted. Dell listed a 45-watt AC adapter, which is similar to the 45-watt MagSafe power adapter used in the MacBook Air.

Dell also leaked a DVD+/-RW slot drive. Few ultraportable laptops build in an optical drive due to size constraints, with one exception being Fujitsu's LifeBook P8020 laptop.

The company also listed a "DC to DC auto/air adapter" accessory, an external hard drive and Displayport HDMI and VGA video dongles for the Adamo Thirteen.

Dell did not immediately respond to requests seeking comment.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Dell

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Agam Shah

IDG News Service
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?