Blu-ray dominates Christmas sales

Back before Thanksgiving I predicted that Blu-ray sales would suffer during the holiday season due to the high cost of both the player and HDTVs combined with the current economic recession, among other reasons. But after seeing the report from the British Video Association declaring Blu-ray sales have risen almost 400 percent for the 2008 holiday season over the same period of time last year, it is clear that I was wrong.

Across the whole holiday season 3.7 million Blu-ray units were sold in Britain, and that doesn't include sales of Sony's Playstation 3 console, which also plays Blu-ray movies. A large contributing factor to the rise in Blu-ray sales was the release of the movies The Dark Knight and Mama Mia on Blu-ray. The Dark Knight sold almost 300,000 copies in its first few weeks, becoming the fastest selling Blu-ray title to date. Mama Mia was no slouch either selling 5.1 million copies by year-end.

Of course, all of these sales are from the British market, so we will have to wait for U.S. sales numbers to see if the trend carried over here. But given the U.K. sales numbers, it is hard to predict anything other than similarly high sales here.

I still hold onto my claim that streaming video will overtake Blu-ray at some point. Streaming video is being brought even closer to the mass-market with the announcement that LG will be releasing a broadband HDTV which can stream video from Netflix without the need for a set-top box. But the recent sales numbers for Blu-ray this holiday season show that the HD format still has a lot of life in it. The shift to streaming video is still coming, it's just a long, long way off.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags blu-ray

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Scott Nichols

PC World (US online)
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Bitdefender 2019

This Holiday Season, protect yourself and your loved ones with the best. Buy now for Holiday Savings!

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?