Apple lacks broad corporate strategy but sees gains

Apple's iPhones and Macs are gaining in the enterprise despite the company's consumer focus.

Apple's server revenue market share was just one-tenth of one percent in the third quarter of 2008, with revenue of US$13 million on 7,403 server shipments, according to Gartner data. Apple's number of shipments was higher than in 2007 but revenue still dropped slightly.

Apple recently lured server expert Mark Papermaster away from IBM, where he had worked for 26 years and was the company's top official working on Power microprocessors and the vice president of IBM's blade server development unit.

IBM sued Apple to block it from hiring Papermaster, saying he had signed a noncompetition agreement and that Apple competes against IBM in developing servers, PCs and microprocessors.

The case is still working its way through court, but Apple says it hired Papermaster not to help it develop better servers but to lead engineering for iPods and iPhones. Apple may want to tap Papermaster's market and partnering expertise to broaden the reach of the iPhone further into the enterprise, says Gartner analyst Jeffrey Hewitt.

In terms of servers, Apple has made multiple attempts over the years to penetrate that market with limited success, says Forrester analyst James Staten. The servers are attractive for needs such as video and photo editing and publishing, and video game development, he says. IT folks who already use Mac desktops sometimes want a "Mac-like server" that's easy to use and install, Hewitt adds.

But while Apple servers are competitive in terms of horsepower they don't meet typical enterprise standards, according to Staten, who notes a lack of integration with remote management tools that make it easier to identify failures and potential fixes.

It's a big leap to assume an Apple would be able to become a Tier 1 server provider," he says.

Join the PC World newsletter!

Error: Please check your email address.

Tags Applemacworld

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jon Brodkin

Network World
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?