Social network sites not just for teens

The common perception of social networking sites is that they are the exclusive realm of teens and college students.

The common perception of social networking sites is that they are the exclusive realm of teens and college students. However a recent study conducted by Pew Research shows that every year, more and more adults are hopping aboard social networking sites.

According to the study, in February 2005, only 8 percent of adult Internet users claimed to use social networking sites, but that number has increased to 35 percent as of December 2008.

By age, the breakdown of adult users shows that social networks are still mostly populated by younger users. 75 percent of 18 to 24 year olds use social networking sites, with a still respectable 57 percent of 25 to 34 year olds also using sites. As expected, the percentage steadily decreases as the age increases, but 7 percent of adults 65 and older have accounts on social networking sites--something I found very impressive.

Really, this data shouldn't come as too much of a surprise. Teens and college students grow up, and as they move into the adult age bracket they will keep their social networking accounts in order to stay in touch with friends. According to the study, 89 percent of adults who use social networking sites do so for the purpose of staying in touch.

What I did find surprising from the study was which social networking sites are most used by adults. There is a perception that each of the social networking sites caters to a specific demographic. Typically Myspace is considered the realm of young teens and high school students, while Facebook is for college students, and LinkedIn is meant to cater to adults. However, in reality 50 percent of adults who subscribe to social networking sites are Myspace users, with only 22 percent on Facebook, and 6 percent on LinkedIn.

As the current generation of social network users enters the workforce it will become more commonplace for adults to have accounts with social networks. Even older employees will be encouraged to jump aboard the social network bandwagon in order to keep in touch with their colleagues, and the age that uses social networking will continue to grow.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags MySpaceLinkedInsocial networkingFacebook

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Scott Nichols

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?