Lenovo buys mystery startup company

Lenovo said Wednesday it has acquired a startup developing "consumer technologies," though it is saying little more.

Lenovo has acquired a secretive startup called Switchbox Labs that was cofounded by a former Microsoft Windows executive, the PC maker announced Wednesday.

Lenovo said Switchbox is developing "new consumer technologies," but details about its projects are largely a mystery. Its development work will continue at Lenovo, which said it hopes to integrate the company's technology in future products.

Switchbox cofounders Michael Sievert, Robert Dickinson and Blake Ramsdell have joined Lenovo's ranks. Sievert has been made a senior vice president and will report to Lenovo CEO William Amelio. He previously worked as corporate vice president of Windows marketing at Microsoft and also held senior positions at AT&T Wireless and E-Trade Financial.

According to Sievert's biography on Microsoft's Web site, Sievert was responsible for the worldwide introduction of Windows Vista in 2006 and 2007.

"Switchbox Labs is doing some interesting work, and we are pleased that Switchbox and Mike are joining Lenovo," Amelio said in a statement. The startup is based in Seattle.

Terms of the sale were not disclosed. Lenovo could not immediately be reached for comment.

Lenovo has been incorporating new technologies in its products to help it reach out to new customers. It recently added instant-on technologies to its IdeaPad S10 netbook and launched a ThinkPad W700DS laptop workstation with two screens. The company also launched the IdeaCentre A600 all-in-one PC with a remote control that doubles as a Wii-like motion-based controller.

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Lenovo

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Agam Shah

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?