Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.

Sony To Bundle New Veritas Backup Exec Quickstart Software With Its AIT Tape Drives

  • 08 February, 2005 13:08

<p>SAN JOSE and MOUNTAIN VIEW, Calif., Feb. 8, 2005 – Sony Electronics and VERITAS Software Corporation today announced that Sony is equipping its customers with the tools they need for effective data backup and recovery by bundling and shipping version 10.0 of VERITAS’ Backup Exec™ QuickStart Edition software with numerous models of Sony’s branded tape drives.</p>
<p>VERITAS is the worldwide leader in backup and archiving storage software with 40.4 percent revenue share in the third quarter of 2004 according to IDC. Beginning today, Sony will include a copy of the newly released VERITAS Backup Exec QuickStart software with numerous models of all generations of Sony branded Advanced Intelligent Tape™ (AIT) drives, as well as with numerous DDS-4 drive models.</p>
<p>“Our new tape backup bundle delivers value to our channel partners and end-users by combining Sony’s powerful and reliable tape drive storage offerings with the latest backup and recovery software from VERITAS, the industry’s leading backup software vendor,” said Alan Sund, general manager for tape storage solutions in Sony Electronics’ Component and Business Solutions Division. “We expect the bundle to be especially appealing to small-to-mid-sized businesses that are looking for a complete, simple, scalable and tested solution to reliably address their growing storage needs.”</p>
<p>Sony and VERITAS worked closely to test and certify the hardware and software to ensure full interoperability. The bundle comes with a variety of pre-defined backup templates that enables users to begin backing up critical data right out of the box.</p>
<p>“VERITAS Backup Exec QuickStart is ideal for quick and easy backup of data on single servers because it is simple to set up and manage and provides core capabilities for first-time server and storage buyers with basic IT needs,” said Jeremy Burton, executive vice president, Data Management Group, VERITAS Software. “Bundling Backup Exec QuickStart with Sony storage devices and other key partners’ products makes it even easier for customers to gain access to leading backup and recovery solutions from VERITAS. We are excited to have Sony on board as one of our first OEM partners for this new product.”</p>
<p>Pricing and Availability
Sony-branded AIT and DDS drives with version 10.0 of VERITAS Backup Exec QuickStart for Windows® 2000 and version 9.1 for NetWare® are now shipping through Sony’s extensive channel of commercial distributors, value-added resellers (VARs) and systems integrators. Current MSRPs for the Sony drives with the complimentary VERITAS software in the box are as follows:
AIT-E Turbo internal SCSI (model AITi50/S) - US$595
AIT-E Turbo internal ATAPI (model AITi50-A/S) - US$565
AIT-E Turbo external SCSI (model AITe50/S ) - US$795
AIT-1 Turbo internal SCSI (model AITi100/S) - US$695
AIT-1 Turbo internal ATAPI (model AITi100-A/S) - US$665
AIT-1 Turbo external SCSI (model AITe100/S) - US$895
AIT-2 internal SCSI (model AITi130/S) - US$1,010
AIT-2 external SCSI (AITe130/S) - US$1,325
AIT-2 internal ATAPI (AITi130 – A/S) - US$1,150
AIT-3 internal SCSI (model AITi260/S) - US$3,000
AIT-3 external SCSI (AITe260/S) - US$3,250
AIT-4 internal SCSI (model AITi520/S) - US$3,500
AIT-4 external SCSI (AITe520/S) - US$3,700
DDS-4 internal SCSI (model SDT-11000) - US$865
DDS-4 external SCSI (model SDT-D11000) - US$1,035</p>
<p>About Sony’s AIT Technology
AIT technology, a result of 50 years of Sony innovation and technological expertise in magnetic recording techniques and mechanisms, is characterized by 8mm recording media in a compact 3.5-inch drive form factor, a helical-scan recording technique, unique Remote Memory-In-Cassette (R-MIC) capabilities and the use of Advanced Metal Evaporated (AME) media. AIT, with the industry’s highest areal density, offers greater capacity per sq/inch than any other data tape technology in the world.</p>
<p>Sony is the only tape storage company to ship a total of four generations of AIT drives and media within the same format simultaneously, giving end-users a wide-ranging choice in capacity levels, convenient interfaces (USB, IEEE 1394, ATAPI and SCSI) and configurations from stand-alone drives to automated solutions to address their various storage needs.</p>
<p>About VERITAS Software
VERITAS Software, one of the 10 largest software companies in the world, is a leading provider of software and services to enable utility computing. In a utility computing model, IT resources are aligned with business needs, and business applications are delivered with optimal performance and availability on top of shared computing infrastructure, minimizing hardware and labor costs. With 2004 revenue of $2.04 billion, VERITAS delivers products and services for data protection, storage &amp; server management, high availability and application performance management that are used by 99 percent of the Fortune 500. More information about VERITAS Software can be found at <http:></http:>.</p>
<p># # #
Press Contact:
Narelle Wilson, General Manager Marketing, Australia and New Zealand, VERITAS Software
(61 2) 8220 7000,</p>
<p>Fiona Martin, Account Director, Max Australia
(61 2) 9954 3492,</p>
<p>All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.</p>
<p>Editor's Note: For more detailed product information, readers can visit or For additional press information and digital images, please visit Sony Electronics' news and information web site at For more information regarding the nearest Sony authorized dealer or service location, call 1-800-686-SONY.</p>

Most Popular

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Latest Articles


PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?