Telstra has announced a new range of self-installation packages following its decision to hike up prices for its professionally installed BigPond ADSL services.
The release of Telstra's self-installation packages follows the telco's recent decision to increase the cost of its professional single port and four port ADSL installations. Prices for a professional installation of a single port ADSL service on both 18 and 12 month contracts increased by $60 to $249 and $309 respectively, while three month contract ADSL installations increased by $20 to $419. Professional installations of the four port ADSL service also increased by an average of $16.
Telstra retail public affairs manager Kerrina Lawrence says the professional installation service was due for a price rise.
"Professional installation prices for single-port modems have remained fixed for two years. Telstra makes little or no margin on these," she said.
The prices for four port modem installation, which were introduced in December last year, were also due for an increase as the original prices were based on a controlled roll-out of the service, she said.
Prices for the ADSL self-installation packages start at $129 for the single port ADSL product, based on an 18 month contract, and $229 for the four port ADSL product. Customers who want to have the service professional installed will be charged an additional $120. All prices include modem.
Lawrence said the decision to release self-installation products was driven by Telstra's push to secure mass market adoption of broadband. The new self-install option is also another way of offering consumers a more cost effective ADSL package by removing the high labour costs associated with setting up an ADSL service, she said.
"It also means customers don't have to wait for a technician to come to their homes," she said.
Lawrence says Telstra expects more than half of its new ADSL customers over the next 12 months will choose the self-installation option.
"Self-installation is important in both initiating and encouraging broadband take-up," she said.