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TransLogix 3PL Solution Streamlines Operations and Drives Efficiency for Maxwell Group of Logistics Companies

TransLogix has implemented an enterprise-wide 3PL (third party logistics) warehouse system for the Christchurch-based Maxwell Group of Logistics Companies. The award-winning Advanta 3rd Party Logistics Application Suite provides advanced functionality to manage all aspects of distribution, freight management, warehouse management, order processing, inventory and supply chain management.
  • 11 March, 2009 14:12

<p>TransLogix, Australia &amp; New Zealand’s leading supplier of transport and logistics solutions, has implemented an enterprise-wide 3PL warehouse system that has delivered significant and immediate benefits for the Maxwell Group of Logistics Companies.</p>
<p>The award-winning Advanta 3rd Party Logistics Application Suite provides advanced functionality to manage all aspects of distribution, freight management, warehouse management, order processing, inventory and supply chain management.</p>
<p>Based in Christchurch, Maxwell offers third party logistics (3PL) to many of New Zealand’s biggest names in fast moving consumer goods. Maxwell operates the largest purpose-built warehousing and distribution facility in the South Island, with 12,000 racked pallet spaces available for products ranging from food, beverages and spices to hardware.</p>
<p>The system has been operating since October 2008, Maxwell’s Managing Director, Phil Donnithorne, said:</p>
<p>“We chose Advanta after a four year search which considered every warehouse management product in Australia and New Zealand. Advanta was the only solution offering the warehouse management, billing, freight and reporting functionality to meet our requirements along with the full wireless capability we needed to help streamline our operation,” he said.</p>
<p>“We wanted a supplier from Australia or New Zealand to ensure the availability of local technical support and have been very pleased with the quality of knowledge and skills TransLogix has provided throughout the project.”</p>
<p>Mr Donnithorne said Advanta is accurate, efficient and affords full visibility in real-time so Maxwell clients can log into the system via a standard browser to track the status of their orders.</p>
<p>“As a dedicated 3PL supplier, we typically service sales-driven organisations that want to leverage our advanced logistics systems to help them grow their business. After less than two months, Advanta has improved our productivity by at least 25 per cent when it comes to picking products and shipping them out the door, allowing us to give our clients a real competitive advantage in their market in terms of efficient service and speed of delivery.”</p>
<p>Mr Donnithorne said Maxwell will continue to work with TransLogix over the next 12 months to build on the business intelligence, increasing visibility to further inform management decisions.</p>
<p>TransLogix Managing Director, Anselm Waterfield, said his company has been proud to partner with Maxwell to deliver a state-of-the-art warehouse management solution that sets new standards for efficiency and real-time visibility.</p>
<p>“We are committed to the success of our clients and are delighted to see that Maxwell has already achieved substantial benefits in terms of improved productivity and lower overheads. We will continue to work with their IT team to add new functionality and enhance its performance within the Maxwell environment,” he said.</p>
<p>About Maxwell (</p>
<p>Located in Christchurch and with shared facilities in Auckland, Maxwell provides third party logistics (3PL) services ranging from customs clearance, container de-vanning, order picking and assembly, product management, packaging, distribution, value-added solutions and order management. Its recently completed NZ$12m state-of-the-art 7,800 square meters warehouse complex is the only one of its kind in the South Island of New Zealand and is capable of holding 12,000 pallets.</p>
<p>Maxwell handles the following commodities: food, confectionery, refreshments, salt, pet food including chilled dog rolls, herbs and spices, beverages, hardware, furniture, and power tools.</p>
<p>About TransLogix (</p>
<p>TransLogix is Australia’s leading supplier of transport and logistics solutions with more than 330 customers supported from offices in Auckland, Sydney, Melbourne and Brisbane. The Transport Management and 3rd Party Logistics suite includes over 30 integrated modules covering accounting, transport management, warehouse, workshop, service, optimisation, scheduling, driver fatigue management, web portal, mobility, POD, GPS, mapping, tracking, Business Intelligence, document imaging and more. Recent awards include; the 2008 iAwards for best eLogistics application, the 2007 Mercury Logistics award for best technology and the winner of the innovation category at the NSW Chamber of Industry awards by one of our customers. In August 2008 TransLogix merged with Advanta to create one of Australia’s largest locally-owned software companies. TransLogix enjoys a growing profile based on award-winning technology, proven technical expertise and outstanding customer service. Its customers include many of Australia’s largest freight handling companies, including 1st Fleet Glen Cameron Group, Greenfreight, Lindsay Bros. Transport, NYK Logistics, Schenker International, Stream Solutions, Markitforce, Tyco Electronics and Maxwell Logistics.</p>
<p>For further information please contact:
Susan Burt TransLogix +61 2 9467 9400
Phil Donnithorne Maxwell +64 3 344 0760
Shuna Boyd BoydPR +61 2 9418 8100</p>

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