Web Genome Project offers Web search alternative

Google, separately, debuts interest-based advertising

A New Zealand company called VortexDNA has launched the Web Genome Project as an alternative way to search the Web.

The Web Genome Project is marketing itself as a private way for end users to find content tailored to their preferences and personalities. Participating in the project is free of charge.

The Web Genome Project creates a numerical profile -- dubbed a genome -- for each Web page based on the aggregate genomes of their visitors. As genomes are generated for more Web pages, a virtual topography of the Web is created. End users can use this topography to find sites that share their genomes.

So far, the Web Genome Project has created genomes for 500,000 Web pages -- a small fraction of the Internet's trillion Web pages.

Users who want to participate install the Web Genome Project extension, complete a survey to create an initial genome, and then browse the Web normally. With the Web Genome Project, users aren't being followed around the Web by a tracking mechanism like Google's new interest-based advertising cookie.

Vortex DNS, which created the Web Genome Project, says it is not collecting personally identifiable information about end users.

The Web Genome Project announcement comes on the heels of news from Google about its new interest-based advertising technique, which places ads next to a content search based on a user's previous searches.

Google will track a user's searches over time to identify categories of interest, such as sports, gardening, cars or pets. Google will provide the user with ads in these categories.

Google says its goal is to make ads more relevant, but privacy advocates worry about Google using a cookie to track a user's Web browsing patterns.

Google says it is addressing these privacy concerns by allowing users to view, delete or add interest categories through their browsers. End users can opt out of interest-based ads through a browser plug in.

Google made interest-based advertising available through its AdSense partner network and YouTube as a beta test.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags search

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Carolyn Duffy Marsan

Network World
Show Comments

Essentials

Mobile

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?