Asustek plans to restructure, sell fewer versions of Eee PC

Asustek plans to further restructure its business, including reducing the variety of netbooks it sells.

Asustek Computer, which pioneered the netbook market with its Eee PC line, plans to further slim down its business units and reduce the variety of netbooks it sells.

Asustek will only launch two or three versions of the Eee PC this year, such as the Eee PC Touch and Eee PC Seashell, a company representative said Friday.

The new netbook strategy differs greatly from last year.

Asustek sold over 20 different versions of the Eee PC last year, with different names such as the Eee PC S101, Eee PC 1000H, Eee PC Surf and more. Analysts said the strategy hurt Asustek fight off competition from newcomers to the market segment, such as Acer, Dell and Lenovo.

Asustek earlier this year announced a plan to reduce the number of divisions at the company by half to six. Chinese-language newspapers in Taiwan say the new restructuring plan calls for a further reduction to three divisions.

The representative said the restructuring plan has not been finalized, and declined further comment.

Asustek shipped 4.9 million Eee PCs last year, well behind Acer's projected shipments of 6 million Aspire One netbooks.

Join the PC World newsletter!

Error: Please check your email address.

Tags Asusteknetbooks

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Dan Nystedt

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?