Privacy groups rip Google's targeted advertising plan

Behavioural advertising lumped in with questionable practices

The story, "Privacy groups rip Google's targeted advertising plan," posted Wednesday, includes a mistake in the terminology Google is using for its new advertising program. The mistake is due to a reporting error.

The eighth paragraph has been corrected on the wire and now reads:

Google is calling the targeted-ad beta "interest-based" advertising. The company is not using the term "behavioral advertising" because that's "a vague term and often gets lumped in with questionable practices," said Christine Chen, a Google spokeswoman. "Google is specifically offering the ability for advertisers to reach users who previously visited their own sites, and to reach users by the interests as determined by Google or selected by users in the Ads Preferences Manager."

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IDG News Service staff

IDG News Service staff

IDG News Service
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