Rev up the Search Engines

Your web startup needs to cut through the clutter and reel in customers, and search engine optimization (SEO) can be just the ticket.

Your web startup needs to cut through the clutter and reel in customers, and search engine optimization (SEO) can be just the ticket. SEO helps improve your search rankings so your website shows up higher on Google, Yahoo and other popular search engines. "SEO is really [fundamental]. It should be a line item when you're developing your website," says Greg Bozigian, founder and chief media officer of new media marketing company Visionary View.

Know Your Tools

You'll hear a lot of jargon around SEO. This glossary will keep you in the know.

Black hat SEO: Using unethical SEO techniques to boost rankings. Can result in the banning or penalizing of a site by search engines

Keyword stuffing: Using keywords over and over again in an attempt to artificially inflate your search rankings

Organic search optimization: Nonpaid methods of SEO that naturally boost your search engine rankings

Pay-per-click advertising: A paid search approach to SEO that lets you buy ads on search engines. Usually used in conjunction with organic SEO

Search engine marketing (SEM): A blanket term for paid and organic search optimization methods

SEO is about attracting quality leads and buyers ready to make a purchase. Here are six tips for getting the most out of an SEO initiative, according to SEO expert Steve Wiideman:

1. Start early. It can take up to six months for competitive search terms to see results through Google.

2. Content really is king. Make a list of the top 20 search keywords relevant to your business and create content that's thematically linked with those terms.

3. Don't use the same keywords over and over. Search engines have gotten smart enough to weed that out.

4. Focus on Google. The magic formula is relevance and popularity. Having a well-written and well-structured website is a big part of the battle. Mentions and links from bloggers and other websites can be a big boost as well.

5. How do you measure SEO? Create a benchmark. A good SEO expert can actually measure the amount of traffic that results in a lead or in somebody making a purchase.

6. If you choose to work with an SEO consultant, find one that specializes in the needs of startups and growing businesses. If he or she tries to guarantee you an instant No. 1 ranking in Google, run the other way.

Creating useful content like articles, blogs, forums, metatags, page titles, item descriptions and YouTube videos will help keep your SEO initiative going for the long run. Plan to roll out your SEO strategy over time, tweak it as needed and look beyond keywords to see the big picture.

Amanda C. Kooser is a freelance writer in Albuquerque, New Mexico, who specializes in technology.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags search enginesseo

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Amanda C. Kooser

PC World (US online)
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?