Microsoft's 'Corona' set to be rolled out, renamed

Microsoft is preparing to lob its latest weapon in the digital media war, announcing Monday the beta release timing of the next version of its Windows media platform, dubbed Corona.

After months of speculation, the details of Corona, including the product's official name, launch date and additional consumer device manufacturer support, will finally be unveiled, company sources said, providing a further glimpse into the software giant's digital media strategy.

Corona is the company's software engine for compressing and decoding video, and is the core of the next version of Media Player.

While competitors such as RealNetworks Inc. and Apple Computer Inc. have announced support for the open standard MPEG-4 digital media format, Microsoft has chosen to stick with a proprietary technology that it hopes to propagate from its dominance in the desktop operating system (OS) market.

By distributing Corona through Windows, the company aims to make its digital media format a de facto standard, allowing it a leg up in the server software market among others.

"Servers is where the company really makes its money," said Jupiter Media Metrix Inc. research director Michael Gartenberg.

The Redmond, Washington, company's efforts fly in the face of an industry movement to adopt MPEG-4, successor to the MPEG-2 and MPEG-1 technologies for delivering digital broadcast transmissions over cable, satellite and the Internet. MPEG-4 has been gaining ground because of its interoperability.

Microsoft faces competition from MPEG-4, Apple's QuickTime and RealPlayer, according to Gartenberg.

Still, Microsoft's strength in the OS market has allowed it to do well with Windows Media. The Windows Media Player has recently closed in on RealPlayer, boasting 15 million users in the U.S., against Real's 17 million U.S. users, according to April 2002 data from researcher Nielsen/NetRatings.

It remains to be seen whether the software leader will be able to wrangle more of the digital media market with its updated platform.

"Microsoft tends to play up the benefits and features of products that aren't yet available or shipping, so it's hard to tell," said Gartenberg.

Still, the stage is set for an interesting battle.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Scarlet Pruitt

PC World
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?