Dell sticks it to Harvey Norman

Direct computer vendor Dell Computer is waging a campaign to lure consumers away from the stores of retail giant Harvey Norman.

Dubbed the "Harvey Norman Price Challenge", advertisements have been placed in major metropolitan newspapers promising that Dell will not only match the price of any PC at Harvey Norman with similar specifications to a Dell model, but beat it by $200.

"If you can find a lower advertised price for a Compaq, Packard Bell or Hewlett-Packard desktop from Harvey Norman, with the same specifications and configuration as a Dimension desktop currently available and quoted by Dell, we'll better the price by $200," the advertisement reads.

Dell spokesperson Rob Small said Harvey Norman is its biggest competitor in the consumer market. While Dell clearly has price position against the major brands, Small said, it struggles to compete with retailers that offer first-time buyers to see and feel the machine before making a purchase.

"In our opinion, with the pace at which technology advances, anything sitting in a shop is rotting," Small said. "This price challenge shows our total confidence in our competitive edge over any retailer."

The price challenge was supposed to expire at the end of the month, but the marketing folks at Dell are enjoying it so much, they are extending the challenge indefinitely.

As well as the price promotion, Dell has re-introduced its 30-day money back guarantee that it dropped two years ago citing that very few buyers ever used it.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?