Dell sticks it to Harvey Norman

Direct computer vendor Dell Computer is waging a campaign to lure consumers away from the stores of retail giant Harvey Norman.

Dubbed the "Harvey Norman Price Challenge", advertisements have been placed in major metropolitan newspapers promising that Dell will not only match the price of any PC at Harvey Norman with similar specifications to a Dell model, but beat it by $200.

"If you can find a lower advertised price for a Compaq, Packard Bell or Hewlett-Packard desktop from Harvey Norman, with the same specifications and configuration as a Dimension desktop currently available and quoted by Dell, we'll better the price by $200," the advertisement reads.

Dell spokesperson Rob Small said Harvey Norman is its biggest competitor in the consumer market. While Dell clearly has price position against the major brands, Small said, it struggles to compete with retailers that offer first-time buyers to see and feel the machine before making a purchase.

"In our opinion, with the pace at which technology advances, anything sitting in a shop is rotting," Small said. "This price challenge shows our total confidence in our competitive edge over any retailer."

The price challenge was supposed to expire at the end of the month, but the marketing folks at Dell are enjoying it so much, they are extending the challenge indefinitely.

As well as the price promotion, Dell has re-introduced its 30-day money back guarantee that it dropped two years ago citing that very few buyers ever used it.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?