Telcos talk up broadband numbers

Leading telecommunications companies and ISPs Telstra, Optus and OzEmail have all released statements to the market indicating increased subscriber numbers for broadband Internet services.

Telstra has announced that it has signed up more than 170,000 customers to its broadband services, with Optus stating that it has 65,000 customers on its broadband books. Meanwhile, OzEmail has announced that it has rolled out ADSL services to South Australia and is running ahead of schedule to roll out services elsewhere in Australia.

Telecommunications analyst Paul Budde said it was about time the major players began spending their marketing dollars on explaining broadband services to the business and consumer market. "We need the push of Telstra's marketing to get broadband off the ground," he said. "It's not enough just to have the exchanges enabled, there needs to be the marketing to go with it. Broadband is a new concept and it needs to be explained to people."

Whether any of the telcos have much to sing and dance about when discussing subscriber numbers is questionable. Budde suggested that Telstra must have done very well in recent months considering its broadband campaign began with technical problems that caused a great deal of anxiety in the market. "They started with broadband a year ago, but most of that year was lost," he said.

Budde said Optus has spent the better part of six years building up its subscriber base for cable services, but has only managed to attract 65,000 users. The telecommunications company, now owned by SingTel, said the launch of new pricing plans should attract significant numbers in the near future.

OzEmail CEO Justin Milne said uptake of the ISP's OzEdsl broadband service has been excellent in its first week of operations in South Australia. The ACT and Northern Territory will follow this week, as will Queensland in early August.

Budde said it is time the local telecommunications industry left its bad history on broadband behind. "I am pretty happy that we have 300,000 subscribers. The market has almost doubled over last year. I think at this rate there is a 60 to 70 per cent chance we can catch the rest of the world," he said.

"This is what we've been waiting for. The infrastructure and pricing are all set in place so it should be a successful 12 months ahead."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?