Yahoo test drives contextual search

Yahoo has begun testing publicly a new search technology that can generate queries on the fly based on the content of the Web page a user is reading. The goal of the new technology is to make it easier and faster for users to find information than if they go through the conventional process of executing a keyword-based search engine query.

"Most people aren't skilled in the art of choosing exactly which keywords to use when searching," wrote Jeremy Zawodny, a Yahoo Search executive, in Yahoo Search's official blog to formally announce Y!Q. "The fundamental idea (behind Y!Q) was to supplement search queries with context."

Users can try out the new service, called Y!Q, in several ways. It has been implemented in a test Yahoo News environment available at http://test.news.yahoo.com/. Another option is to download a new Yahoo toolbar that lets users trigger contextual searches on any Web page they're visiting. The toolbar, called DemoBar, can be downloaded from http://yq.search.yahoo.com/splash/demobar.html. Finally, Web publishers can embed Y!Q tags into their Web pages. More information on how to do this is at http://yq.search.yahoo.com/splash/embed.html.

In all cases, the Y!Q queries and subsequent results are based on an analysis of the Web content a user actively highlights or is passively viewing. "Y!Q uses the context to help bridge the gap between query and intent," Zawodny wrote.

In the Yahoo News implementation, headlines are accompanied with "search related info" links, which trigger a Y!Q search. A small search results box pops up on top of the Web page being viewed. Users have the option to click on one of those results, close the results box or click on a link that takes the user to a separate page with a longer list of results. With the DemoBar, users highlight portions of the text of the Web page they're visiting and click on a button to trigger a Y!Q contextual query. Finally, Web publishers can tag content on their Web pages to give users the option of running a Y!Q contextual query.

Y!Q supports Microsoft Corp.'s Internet Explorer browser and the Mozilla Foundation's Firefox browser.

More information about Y!Q can be found at http://yq.search.yahoo.com/splash/start.html.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?