YouTube will host short videos from Disney, ABC and ESPN

YouTube owner Google will let companies sell their own inventory and experiment with new advertising formats

Google's YouTube will soon show short videos from a major U.S. television group while testing new advertising arrangements in hopes of generating revenue online.

The U.S. sports network ESPN will launch a YouTube channel this month, with Disney/ABC Television Group launching several channels in May, including ABC Entertainment, ABC News, ABC Family and a soap opera channel, according to the companies. Content will include short clips of ABC shows such as "Lost," "Desperate Housewives" and "Grey's Anatomy."

ABC, which is an indirect subsidiary of The Walt Disney Company, owns 80 percent of ESPN, with the Hearst Corporation owning 20 percent.

The channels will only be available to Web surfers in the U.S. and will feature short-form content and not full programs. As part of the deal, Disney/ABC and ESPN will be able to test so-called pre-roll advertisements, which are shown before the featured content.

Disney/ABC and ESPN will be allowed to sell their own advertising inventory within their own channels. YouTube allows a few of its other partners to do this, such as CBS.

The channels will also use YouTube's InVideo overlays, which are animated ads that appear over a portion of the content. If clicked, the overlay will launch a video while pausing the featured content. If it isn't clicked, the overlay will disappear. Google has been experimenting with different ways to presents ads in a manner that doesn't annoy users but also allows it and its partners to generate ad revenue.

YouTube is hoping that its online analytical tools will give media publishers new insight into how people are interacting with the videos.

The agreement comes as Google is still embroiled in a lawsuit with Viacom, which sued Google in March 2007 for US$1 billion. Viacom alleges more than 160,000 clips of content it controls were posted on the video-sharing site, violating its copyrights.

Since then Google has implemented a video and audio identification system that automatically scans content posted to YouTube. It lets copyright holders then decide if they want the content removed or leave it up and try to monetise it with advertisements.

The content ID system is part of Google's plan to ally with the entertainment industry to put premium-quality content on YouTube while also respecting copyright concerns.

YouTube remains the dominate player in online video. In December 2008, U.S. Web surfers viewed 14.3 billion online videos, with YouTube taking a 41 percent market share, according to comScore's Video Metrix service. More than 100 million viewers watched YouTube that month, according to comScore.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jeremy Kirk

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?