Twitter, Facebook can improve work productivity

But only for 9 per cent of workers

Using Twitter and Facebook at work will make you a better employee, says the University of Melbourne.

According to a study by the Australian University, 70 percent of office employees use the internet at work for personal reasons. Of them, nine percent were more productive compared to employees that didn't use the web for fun.

"Workplace internet leisure browsing (WILB) can help sharpen workers' concentration," said Brent Coker, from the University's department of management and marketing. "People need to zone out for a bit to get back their concentration."

Coker defined WLIB activities as browsing the web for information and reviews of products, reading online news sites, playing online games, keeping up-to-date with friends activities on social networking sites and watching videos on YouTube.

"Short and unobtrusive breaks, such as a quick surf of the internet, enables the mind to rest itself, leading to a higher total net concentration for a days' work, and as a result, increased productivity," he added.

"Firms spend millions on software to block their employees from watching videos, using social networking sites or shopping online under the pretence that it costs millions in lost productivity That's not always the case."

Cooker said the study reflected people who browsed the web of 20 percent or less of their working day.

"Those who behave with internet addiction tendencies will have a lower productivity than those without," he added.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Facebooktwitteryoutubeuniversity of melbourne

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Carrie-Ann Skinner

PC Advisor (UK)
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?