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Webtrends Social Measurement Powered by Radian6 Provides Advanced Tools For Customer Engagement Across The Web

Webtrends Open Exchange partnership with Radian6 gives the industry’s most comprehensive customer view across an entire web presence
  • 14 April, 2009 11:52

<p>Sydney, Australia – 14 April, 2009 – Webtrends, a global analytics leader with world class data collection and analysis, today announced via Webtrends Open Exchange a partnership and integration with social media monitoring, analysis, and engagement service Radian6. Marketers, web analytics experts, C level executives, communications experts and social media participants want and need to understand their entire web of data and this partnership will provide a significant leap toward this realisation.</p>
<p>Webtrends Social Measurement, powered by Radian6, is available immediately to existing Webtrends customers and non-customers alike as a co-branded solution. Radian6 is part of the Webtrends Open Exchange Program and the partnership is focused on helping Webtrends customers marry their onsite customer data with deeper insights into brand conversations and trends in social media, leading to better visibility of end-to-end customer engagement.</p>
<p>According to the October, 2008 Forrester Research report The Growth of Social Technology Adoption - “Social technology adoption increased tremendously this year (2008). Three in four US online adults now use social tools to connect with each other compared with just 56% in 2007…Marketers have to get on board with social now – more advanced marketers will speed up customer-driven innovation, sharpen metrics, and improve customer experience. Those who wait to join in will find it increasingly hard to catch up.”</p>
<p>How it Works:</p>
<p>Radian6 has built a complete social media monitoring and analysis solution for companies to listen, share, learn, and engage their customers across the entire social web. Through Webtrends Open Exchange, businesses will have a complete view of customer engagement, both in terms of what’s happening within their own web of data, such as web site analysis, PPC and ad campaigns and direct marketing efforts, as well as what’s happening outside their domain across the social web.</p>
<p>For resource-strapped marketing departments, monitoring and engaging in social communications can be hard to manage. Webtrends Social Measurement includes Radian6’s powerful As-It-Happens alerts and workflow management capabilities, which help customers better collect, manage and respond to the conversations happening about their brand online.</p>
<p>“This partnership is an exciting example of how the Webtrends Open Exchange Partner Program can help companies embrace the potential of the online space,” said Jascha Kaykas-Wolff, vice president marketing, at Webtrends. “The partnership with Radian6 allows Webtrends customers to monitor conversations and engage with their customers, both online and off. Monitoring across your own properties and the entire web simultaneously has traditionally been difficult, but this collaboration makes it possible. Companies can track both activity related to their own site, and conversations happening on blogs, multimedia sites, social networks, and microblogs like Twitter.”</p>
<p>“Both Radian6 and Webtrends share the view that social media and the web are changing how companies and marketers do business,” said Chris Newton, CTO and founder, Radian6. “The Webtrends Open Exchange Program provides an ideal launching pad for integration with solutions like Radian6, and we look forward to helping empower companies with the information they need about their entire online presence so they can effectively engage and connect with their customers.”</p>
<p>About Webtrends Open Exchange:</p>
<p>Webtrends Open Exchange brings together world-class technology partners to improve customer relationships and boost overall marketing results. With Open Exchange marketers are able to leverage award-winning web analytics to power industry-leading solutions for social monitoring, ad serving, content management, customer relationship management, email marketing, enterprise campaign management, site search, targeting and optimisation, user experience, web site monitoring and more.</p>
<p>About Webtrends Inc.
Webtrends is a trusted analytics advisor in the business of collecting, analysing, delivering and ultimately transforming data into understanding. Webtrends delivers the industry's most recognised search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organisations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimise their customers' online experiences. Webtrends was the first web analytics company, founded over 15 years ago. For more information, visit: http://www.Webtrends.com</p>
<p>About Radian6
Radian6 provides the social media monitoring platform for marketing, communications and customer support professionals. The company's flexible dashboard and as-it-happens alerts enable monitoring all forms of social media and related comments with real-time, as discovered results. Various analysis widgets give users the ability to uncover the top influencers as well as which conversations are having an impact online. Workflow features also allow users across an enterprise and with agency partners to efficiently and effectively track, manage and report on all social media engagements. Visit www.radian6.com for more information.</p>
<p>Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.</p>
<p>###</p>
<p>Press Contact:</p>
<p>Angela Coombes</p>
<p>Max Australia</p>
<p>+61 2 9954 3492</p>
<p>Angela.coombes@maxaustralia.com.au</p>
<p>Webtrends</p>
<p>www.Webtrends.com</p>

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