Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.

IDC: Smartphones Remain Recession-Proof as the Rest of the Australian Mobile Market Retreats

  • 16 April, 2009 12:36

<p>SYDNEY, 16 April 2009, Australia's mobile phone market declined 16.1% year-on-year (Y/Y) to just under 2.98 million units in 2008, however the converged device (smartphone) segment still grew by 7.6% Y/Y according to IDC’s Q4 2008 Quarterly Mobile Phone Tracker.</p>
<p>"The majority of the Y/Y decline in Q4 2008 was due to the unsustainable boom caused by Telstra's CDMA to Next G migration in Q4 2007, the actual effect of the slowing economy is less significant at this stage," said Mark Novosel, Market Analyst, Telecommunications at IDC.</p>
<p>As Australia's economy teeters on the edge of recession, the high-end of the converged device market is poised to take a hit throughout 2009, however more affordable mid-range converged devices should perform strongly as consumer demand for converged devices remains strong.</p>
<p>"Converged devices available around the $49 per month price-point should do well in 2009. It's difficult to imagine anyone giving up their mobile phone despite growing negativity in the economy, however, it is likely some consumers on higher plans will start cutting back on their mobile spend when it's time to renew their contract," adds Novosel.</p>
<p>Despite flow-on effects from the decline of the Australian dollar in the second half of 2008, resulting in increased device prices and decreased discounting, there is a growing portfolio of capable mid-range converged devices to tempt consumers.</p>
<p>The iPhone 3G hype from 2008 has largely faded, with shipments falling 26.9% Q/Q. Carriers around the world are cutting iPhone prices in the lead-up to an expected new iPhone announcement in the first half of 2009.</p>
<p>"iPhone 3G price cuts will inject some new life into the current model, however this is largely used to clear existing stock in anticipation of a product refresh," said Novosel.</p>
<p>IDC's Q408 Quarterly Mobile Phone Tracker also revealed that:</p>
<p>· Converged device growth will continue. Converged device shipments are expected to grow by 7.8% in 2009, with growth largely coming from feature-rich midrange devices.</p>
<p>· HSDPA will reign supreme. In 2008, 44.6% of all mobile devices shipped were HSDPA capable, by the end of 2009 this will rise to 48.1%; with nearly three quarters (74.2%) of all mobiles shipped expected to be HSDPA capable in 2013.</p>
<p>· Nokia reclaims lost ground. Nokia has clawed back lost market share to finish Q408 with a market share of 51.3%, back above the symbolic 50% mark.</p>
<p>· RIM, Sony Ericsson end strongly. Established vendors RIM and Sony Ericsson have each performed strongly, with Y/Y increases of 88% and 54% respectively. RIM's Blackberry Bold continues to perform robustly, while Sony Ericsson continues to expand its portfolio and will launch Symbian Series 60 powered converged devices in 2009.</p>
<p>For further information on the findings contained in IDC's mobile phone tracker or to request an analyst briefing on this topic, please contact Sally Taylor-Phillips, Marketing Communications Manager at IDC on +61 2 9925 2234 or e-mail staylorphillips@idc.com.</p>
<p>Ends</p>
<p>For more information or an interview with the analyst, please contact Sally Taylor-Phillips, Marketing Communications Manager at IDC on +61 2 9925 2234 or e-mail staylorphillips@idc.com.</p>
<p>About IDC</p>
<p>IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends covering over 110 countries worldwide. For more than 44 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com or www.idc.com.au.</p>
<p>About IDC's Quarterly Mobile Phone Tracker</p>
<p>IDC's Quarterly Mobile Phone Tracker provides some of the most detailed, timely and accurate data available in the industry on over 75 of the largest mobile phone vendors in the world. In Australia, IDC's Quarterly Mobile Phone Tracker covers all vendors that ship to Australia through regular primary research. IDC's Quarterly Mobile Phone Tracker is available across seven regions and over 30 countries, including Australia and New Zealand.</p>

Most Popular

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Join the newsletter!

Error: Please check your email address.

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?