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Brightmail sees spammers taking advantage of Mother’s Day

  • 07 May, 2004 16:59

<p>Brightmail sees spammers taking advantage of Mother’s Day</p>
<p>Anti-spam Leader Detects Mother’s Day related Spam Messages Targeting Last-Minute Shoppers</p>
<p>SYDNEY – 7 May 2004 – Mums worldwide will be receiving heartfelt cards, flowers and gifts on Sunday, but spammers see holidays such as Mother’s Day as another opportunity to bombard consumers with email promoting products and special offers.</p>
<p>Brightmail tracks worldwide spam rates on a monthly basis, and during its six years in operation, has observed an influx of holiday-related spam that tries to capitalise on gift-giving holidays such as Mother’s Day, Valentine’s Day and Christmas. Spammers see such occasions as an opportunity to take advantage of consumers’ sentiments, using subject lines about gifts for Mum to get consumers to open up the messages.</p>
<p>Spam messages can pose a serious threat to email users by clogging up email networks of businesses and consumers.</p>
<p>The Brightmail Logistics and Operations Center (BLOC) measured some common Mother's Day-related spam attacks, which promoted “offers” ranging from traditional gifts of flowers and greeting cards to jewellery and aromatherapy. The BLOC analysed the millions of spam messages that hit Brightmail's Probe Network™ -- a collection of more than a million decoy email accounts -- throughout the past couple weeks and identified some of the common Mother's Day spam subject lines of 2004 as:</p>
<p>Let Mum Know You Love Her!!
48 Hours Only, Tulips for Mum 27.99
Mother's Day Orchid Gifts
Mother's day roses - free teddy bear - vase special
Mothers Day Bouquets starting at 29.99
The Smart Way to Shop for Mother's Day
Last Minute Mother's Day Gift
Mother's Day Coupon: Big Savings on Perfume, Skincare, Candles, Aromatherapy
Last Day to order a Personalised Mother's Day Gift</p>
<p>The recently passed Australian Spam Act may deter some unscrupulous marketers and prompt legitimate organisations to look for alternate ways to promote their Mother’s Day offerings, such as the inclusion of ads into electronic newsletters rather than using email deemed as spam, but there is still an increase in spam email leading up to major holidays.</p>
<p>"As email users become savvier, spammers must employ more devious tactics to get people to open their spam messages, including fake Mother’s Day subject lines," said Garry Sexton, Vice President of Asia Pacific for Brightmail. "Even during non-holiday times, spam flows into enterprise inboxes and personal accounts at an alarming rate – we found that more than 64% of Internet email was spam in April. We protect our customers from the barrage of these types of messages that are increasingly threatening the overall security of email."</p>
<p>###</p>
<p>About Brightmail
Brightmail, the global anti-spam market leader delivers technology that makes messaging environments secure and manageable. PC Magazine’s EDITORS CHOICE for best enterprise anti-spam software, Brightmail Anti-Spam protects the email networks of businesses, government agencies, and service providers, blocking unsolicited bulk email, or “spam”, while assuring that legitimate mail is reliably delivered. Brightmail protects over 1,800 enterprises globally, including Avaya, eBay, Bechtel, Booz Allen Hamilton, Cisco, Cypress Semiconductors, Deutsche Bank, Eastman, Lucent Technologies, Macromedia, Microsoft, Motorola, SAS and Terra Lycos. Brightmail also provides spam protection for the leading Internet service providers, including AT&amp;T WorldNet, Cox Communications, EarthLink, MSN, TelstraClear, Xtra and Verizon Online. Brightmail now protects approximately 300 million mailboxes worldwide. For more information, visit www.brightmail.com <http:>.</http:></p>
<p>Brightmail® is a U.S. registered trademark. Brightmail Anti-Spam, Probe Network and the BLOC are trademarks of Brightmail Incorporated. All other names and brands are the property of their respective holders.</p>
<p>Local contact:
Jacquii Donovan, Marketing Director, Asia Pacific, Brightmail
(61 2) 8875 7772, jdonovan@brightmail.com</p>
<p>Fiona Martin, Account Director, Max Australia
(61 2) 9954 3492, fiona.martin@maxaustralia.com.au</p>

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