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Sound Alliance reaches new web traffic and revenue milestones for youth culture audience

Sydney 21 April 2009 – The Sound Alliance Group today announced record network traffic and revenue growth during March for its online youth culture communities. With its recurring involvement in major music festivals, and a raft of blue chip client signings for new and ongoing projects, Sound Alliance is now the industry leader in reach, engagement, content, marketing and social media for 18 – 30 year old Australians
  • 21 April, 2009 10:47

<p>MEDIA RELEASE</p>
<p>Sound Alliance reaches new web traffic and revenue milestones for youth culture audience</p>
<p>Sydney 21 April 2009 – The Sound Alliance Group today announced record network traffic and revenue growth during March for its online youth culture communities. With its recurring involvement in major music festivals, and a raft of blue chip client signings for new and ongoing projects, Sound Alliance is now the industry leader in reach, engagement, content, marketing and social media for 18 – 30 year old Australians.</p>
<p>The Sound Alliance Group produced a 26 percent annual increase in unique browser growth for its online communities, reaching a combined 24,872 daily unique browsers and 469,000 monthly unique browsers* in March.</p>
<p>Sound Alliance’s co-founder and Managing Director, Neil Ackland points to consistent organic growth as the reason for the increase. “We don’t rely on getting shared traffic from being effectively a sub-section of a larger news or entertainment site. Our users don’t arrive on our sites by accident and this is reflected in the engagement and user session times.”</p>
<p>User session times for the Sound Alliance websites averaged almost five and a half minutes per session, double that of competitor entertainment sites such as The Fix or The Vine.</p>
<p>“For the brands that we work with, engagement and credibility are crucial,” outlined Ackland. “They understand that reach is only one part of the puzzle.”</p>
<p>In the last quarter, new and recurring business was signed with Smirnoff, Sony, Becks, Jack Daniels, NT Tourism and the Splendour in the Grass festival.</p>
<p>Sound Alliance property SameSame.com.au, Australia’s leading gay and lesbian lifestyle web destination recorded 216 percent quarterly growth and 339 percent year on year advertising revenue growth.</p>
<p>Recent acquisition, Mess+Noise, also experienced a 25 percent month on month increase in unique browsers courtesy of a re-launch of broader content offerings.</p>
<p>Ackland continued “Sound Alliance is a group of websites that offer unparalleled credibility, reach and engagement with its target audience of young adult Australians. We are continuously improving in the areas of content, marketing and social media.”</p>
<p>Wins and Extended Client Relationships</p>
<p>During the first quarter of 2009, Sound Alliance secured a range of new client wins and confirmations of current blue chip client relationships. These included:</p>
<p>• Smirnoff has extended its existing seven year sponsorship of inthemix.com.au for an additional two year period.
• Sony will be sponsoring the annual Sony inthemix50 DJ poll for the second year running.
• Becks will be sponsoring inthemix.com.au to promote its Berlin Sessions events which are run by Sound Alliance creative consultancy, Thought by Them
• Jack Daniels has selected FasterLouder.com.au to promote its JD Sets music tour
• High profile music event, Splendour in the Grass has confirmed its media partnership with FasterLouder for the third consecutive year
• NT Tourism has selected the SameSame.com.au site for development of its first same sex tourism campaign for the Northern Territory
• Sound Alliance ticketing arm Qjump has secured the exclusive ticket sales rights for the Splendour in the Grass for a second consecutive year
*Source: Netratings, Market Intelligence, Domestic Traffic, March 2009</p>
<p>Ends</p>
<p>About Sound Alliance
Sound Alliance is the largest independent online entertainment publisher in Australia. The company has nine years experience in pioneering social media, with a large, targeted and loyal audience.</p>
<p>Sound Alliance is the publisher of websites inthemix.com.au, FasterLouder.com.au, SameSame.com.au, Qjump.com.au and MessandNoise.com.</p>
<p>Sound Alliance’s Network of websites attract 450,000+ domestic unique browsers per month offering un-paralleled reach and scale to 18-30 year old Australians with little crossover with other publishers. Each website is a niche community dedicated to a different music or lifestyle category.</p>
<p>For Further information contact:
Neil Ackland – Sound Alliance Managing Director
Tel: 612 9282 4029
Email: mailto:j@team.inthemix.com.au neil@thesoundalliance.net</p>
<p>Pru Quinlan or Ashleigh Favaloro
Einsteinz Communications
T: (02) 8905 0995
Email: pru@einsteinz.com.au or ashleigh@einsteinz.com.au</p>

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