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The End of Publishing as We Know It?

  • 23 April, 2009 16:48

<p>Will Digital Technologies, Self Publishing and Print On Demand Revolutionise Publishing?</p>
<p>Brisbane (22 April, 2009) The demise of publishing has been predicted since the days of Gutenberg. But for most of the past centuries—through wars and depressions—the book business has been going along at a steady pace. This time though, things could be different.</p>
<p>With a bad recession hitting most of the western world, book sales are dropping and major publishers are reporting losses. It is the same with local bookstores in Australia, where most of the major stores are experiencing financial losses.</p>
<p>Combine this with the advent of the Internet, ebooks, self-publishing and print on demand (POD), it becomes a scary recipe for traditional publishers and bookstores.</p>
<p>For example, you could now use local self publishing outfit Bookpal (, and have your books digitally set up and made available to over 25,000 bookstores in Australia, US, Canada and UK. So when someone orders a book on any of these physical stores, or online bookstores such as, Bookpal can print just a single copy and post it direct to the customer. The author is then paid their profit after all printing and distribution costs are deducted.</p>
<p>This is opposed to the massive wastage by traditional publishers where on average, 25% of the printed books are unsold and disposed off. With print on demand, book wastage is virtually non-existent.</p>
<p>While most traditional publishers do not embrace the POD model because of the higher cost per book and issues with quality, new digital printing technologies from companies such as Ricoh, Oce and Fuji Xerox are bringing the cost per book down and improving its quality. In fact, it has got to a point where it is difficult to tell the difference between a POD book and an offset printed book.</p>
<p>Furthermore, digital content on devices like the Kindle, Sony’s Reader Digital Book and the iPhone, is creating an alternative to the traditional printed book. Ebooks are also growing in popularity given the ease of distribution and almost non-existent cost of production after the initial cost of production.</p>
<p>These are all becoming a very viable alternative to traditional book publishing, as the younger generation who grew up with computers and electronic gizmos are probably more likely to adopt such digital forms of consumption.</p>
<p>Just as the music industry was dragged kicking and screaming into the digital age with the “99 cent per song” model, it appears that publishing industry is headed down the same path, filling bookstore shelves with more books than the market can absorb until they realise they need to change.</p>
<p>About Bookpal
Bookpal is the only self publishing service company that offers global book distribution for Australian self-published authors in over 25,000 bookstores across US, UK and Australia. The company boasts the largest worldwide book distribution network of any full-service self-publishing company in the world. Book Pal offers this service through a Print on Demand publishing model to massively reduce the upfront cost of self-publishing for authors. To learn more about Book Pal Australia or self publishing, visit</p>
<p>For More Information,</p>
<p>Contact: Terence Tam</p>
<p>Phone: 07-3712 2800</p>

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